Brand General Manager- Bang

At The Monster Energy Company, we believe our people are our #1 asset and we are proud of the culture we have built. Who dreams about landing a standard, boring 9 to 5 job? Not us. We dreamed about being pro athletes, musicians and living our best lives. We know it takes courage and a vision to make that dream a reality. At The Monster Energy Company, we not only walk the walk in all areas of business, but also in action sports, music, and living life on the edge. We like to do things differently, have a strong bias for action and don’t just settle. We are bold, risk takers who like to push the limits and have a strong passion to win.

The Bang Energy Brand General Manager (Brand GM) will be responsible for leading all strategic marketing and communications efforts for the Bang brand. You will set brand direction, sales plans, and successful marketing programs to achieve maximum sales and profitability. To this end, the will, among other actions, ensure timely implementation of company sales, marketing and operation strategies and programs, coordinate unit sales and marketing efforts related to these, operate within an established budget, and continually evaluate unit personnel performance and needs.

Essential Job Functions:
• Responsible for brand management and leadership, and develop and drive the strategic brand positioning, vision, goals and measuring and reporting performance of all marketing campaigns, and assess against goals.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Manage sales and distribution of products through DSD distributor network within specified territory, delivering annual sales and profit goals within budgetary guidelines.
• Develop annual business plan for the brand, containing volume, distribution, and performance objectives.
• Develop annual sales projections by distributor and product line.
• Monitor the brand results against individual business plans on a monthly and quarterly basis, with quarterly review with the CMO.
• Develop local product promotion, merchandising, and pricing strategies for the brand linked to volume and improved distribution.
• Execute all new product introductions within specified territories and conduct top to top meetings.
• Evaluate brand personnel needs and assess individual performances toward identifying and meeting those needs, working through and with direct reports.
• Train, direct, and develop brand team.
• Work with DSD National Accounts Manager to develop and coordinate National Account strategies and presentations.
• Coordinate unit marketing efforts to fall in line with Company objectives, utilizing local marketing talent and Street Teams, Monster Ambassador Team (MAT) and College Ambassador Team (CAT) programs as applicable, directing MAT and CAT activity on a dotted line basis.
• Identify C-Store key volume contributors and assign to field sales a regular call frequency, tracking results of same.
• Develop minimum account merchandising standards and ensure their execution.
• Survey the trade on a regular basis to monitor distributor execution with written follow-up.
• Where applicable, physically assist with product display/distribution, which may require activities such as, but not limited to, bending, stooping, reaching, climbing, and lifting objects weighing up to 65 pounds.
• Represent Company and the brands effectively to all constituencies, maintaining at all times a professional code of conduct in support of this.
• Execute special projects or assignments as directed by the Company.
• Ensure that Company operational standards, policies, procedures, and practices are followed in a timely and consistent manner.

Position Requirements:
• Four-year college degree from an accredited institution; preferred Master of Business Administration (MBA).
• Minimum 10 years of sales and sales management experience.
• Demonstrated success in driving sales within a complex business entity or unit.
• Understanding of special challenges presented by overseeing widely dispersed field operatives in varied markets, coupled with the ability to direct, motivate, and develop subordinates in that type of environment.
• Thorough understanding of the beverage industry and its unique features and challenges.
• Understanding of basic marketing techniques and strategies and their applications toward maximizing sales results.
• Possession of superior analytical and organizational skills.
• Possession of superior communication skills, both verbal and written.
• Ability to understand and utilize data provided by MEC and