Associate Director, Marketing Operations

About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

What we’re looking for: 

Gartner Digital Markets is looking for a for an Associate Director of Marketing Operations to lead critical marketing enablement functions that support the centralized GDM marketing organization.  This role will oversee all Marketing Automation for GDM in partnership with Marketing Technology Product leadership, and report directly to the VP of Marketing Operations and Technology.  

The Associate Director will help drive the marketing roadmap and build a best in class marketing operating system that enables GDM to test fast, measure accurately, and hit aggressive growth targets.  You’ll do this by owning the strategy and usage of our MarTech stack that enables our Lifecycle and B2B marketing teams to build best in class campaigns and improving our lead funnel. The ideal candidate is data-driven, has strong business acumen, and is well-versed in B2C and B2B marketing programs and operations, especially Email.

Why you’ll want to come to work:

• Marketing Automation: Management of the Marketing Automation team, focused on building infrastructure and solutions using our MarTech stack to support end to end lifecycle marketing strategies (acquisition to reactivation).

• Lead Acquisition and Funnel Strategy: Lead and architect a system to support lead gen with partnership from marketing, sales, and sales tech.

• Define and enforce platform governance and health

• Partner with marketing leadership to shape strategy and ensure long term vision is aligned with GDM’s goals.

• Manage, mentor, and up-level a team of managers and specialists.

What you’ll bring to the team:

• 8+ years of relevant experience, with a strong understanding of channel marketing, marketing automation, campaign project management, and analytics.

• 3+ years of experience managing teams, ideally remote and cross geographical teams

• Strong competence with best in class marketing technology like Marketing Automation Platforms (Eloqua, Marketo, etc), CRMs (SugarCRM, Salesforce, etc), CDPs (Lytics, Segment,etc), CMS’s (Adobe Experience Manager, Contentful, etc), Analytics Technology (Google Analytics, PowerBI, Fullstory, etc)

• Solid understanding of web data infrastructure (data layers, cookies, javascript tagging, etc) and data management (APIs, SQL, data warehousing, etc)

• Experience with establishing end to end analytics capabilities for marketing

• Very high level of organizational and time management skills

• Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc).

Don’t meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles.

What you’ll receive:

• Competitive compensation.

• Limitless growth and learning opportunities.

• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

• A chance to make an impact