Enterprise Market Development Executive

ABOUT THIS POSITION

This role is all about driving the business forward for our Enterprise Ambulatory sales team. The successful candidate for the Market Development Executive position will focus on lead generation and serve as the primary resource for the development of qualified strategic Enterprise sales leads. 

WHAT YOU'LL DO

• Qualify leads and prospects based on criteria defined by the sales process 

• Leverage AI tools (CoPilot, ChatGPT, etc.) 

• Work closely with Enterprise Ambulatory AVPs to develop, iterate, and execute on a collaborative territory plan 

• Profile assigned territory and accounts and drive outbound prospecting to generate new business 

• Must call into senior management at large healthcare organizations as part of lead development and qualification. E.g. CTO, CIO, VP of Revenue Cycle, and Director level contacts 

• Conduct research on accounts using sales intelligence tools, including social media tools to increase/identify Total Addressable Market (TAM) expansion 

• Develop an understanding of the account's business issues and other relevant information 

• Provide input to marketing including feedback on quality of leads from marketing programs 

• Execute database and telemarketing programs to increase attendance at upcoming events, seminars, and to create awareness for current product promotions to target audiences 

• Educate prospects about Waystar strategic solutions 

• Use CRM - Salesforce.com - to log, track and report on activities 

• Work to meet defined metrics goals 

• Previous experience with full sales cycles preferred 

• Demonstrated ability to think on a strategic level and execute on a tactical level

WHAT YOU'LL NEED

• Bachelor Degree preferred 

• Previous healthcare IT sales methodology training a plus 

• Strong written and verbal communication skills 

• Strong problem solving, organizational and interpersonal skills 

• Ability to work both individually and in a team environment 

• Self-motivated with the ability to work in a fast paced and constantly changing environment 

• Experience using a CRM, (Salesforce.com preferred) 

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers.  We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health