SVP, Media Director, Head of Paid Search

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

Overview:
The SVP, Director, Head of Paid Search will be the agency’s thought leader, marketplace expert, and practice lead for all things Paid Search. The successful candidate will have 12+ years of digital media experience with expertise in Paid Search and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team.  The successful candidate will be a dynamic leader, skilled storyteller, and consultative partner with the versatility to provide expertise across several industry verticals.

Our paid search team works across a diverse range of sectors on some of the largest and most dynamic advertisers. We are looking for an enthusiastic leader and paid search expert who can build best practices from the ground up. 

Role Objectives:

• Create best practices and processes through knowledge of the Paid Search marketplace
• Be agency’s go-to Paid Search expert and thought leader
• Collaborate cross-functionally with several internal and external stakeholders
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Design strategies for leveraging paid media across multiple search platforms
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring search media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply search media knowledge and creativity to brainstorming and strategy sessions especially as it relates to new business pitches
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the search media marketplace

Minimum Qualifications:

• Bachelor’s degree or higher with a concentration in marketing, advertising, business, marketing, or equivalent
• 12+ years of experience in digital media with an emphasis on Paid Search with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 7+ years of team management experience
• Experience in applying search marketing to drive strict KPI’s against brand-building & direct response initiatives
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Expert knowledge paid search partnerships and investment
• Understanding of best practices for leveraging paid search for brand growth
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.