Vice President Marketing

Overview

 

GeoStabilization International® (GSI) is part of a portfolio of companies that develops and installs innovative solutions that protect people and infrastructure from the dangers of geohazards and roadway safety hazards. We specialize in emergency landslide repairs, rockfall mitigation, road barriers, and grouting, using cutting edge design/build and design/build/warranty contracting. GeoStabilization International is the leading geohazard mitigation and bridge rehabilitation firm operating throughout the United States, Canada, and Australasia. Our expertise, proprietary tools, and worldwide partnerships allow us to repair virtually any slope stability or foundation problem in any geologic setting.

At GeoStabilization, our culture is about being nimble but strong, fast-paced while team oriented, innovative, data-driven, and most importantly, client-focused.

 

The Vice President of Marketing will drive growth by understanding and segmenting our markets, driving product management strategies and working cross-functionally in a matrixed organization to connect us more to new revenue opportunities, and deliver them with consistently high quality and productivity.

 

This role oversees all growth-related initiatives, inbound and outbound marketing, including branding, lead generation, digital marketing, and client engagement. The ideal candidate is a strategic thinker and a hands-on leader with experience scaling marketing organizations and delivering measurable results.

 

NOTE: We are NOT seeking agency or search firm assistance with this role. 

Responsibilities

Strategic Leadership

• Leads the Strategic Plan for the business.
• Partners with VP of Business Development to identify attractive growth segments, and to identify and cultivate acquisition targets, and is a key lead in acquisition integration work.
• Identifies and makes the case for expansion into new service categories, geographic expansion, density increases.
• Develop and implement a comprehensive marketing strategy aligned with business goals to drive revenue growth and market share.
• Collaborate with executive leadership to position GeoStabilization International as a market leader and trusted partner in construction services.

Inbound and Outbound Marketing

• Lead outbound marketing initiatives such as trade shows, direct mail, events, and account-based marketing (ABM) to engage prospects and build relationships.
• Design and oversee inbound marketing programs, including content marketing, SEO, SEM, social media, and marketing automation to generate qualified leads.
• Partner with sales to ensure alignment between marketing campaigns and business development efforts, optimizing lead conversion and pipeline growth.

Brand Development and Management

• Elevate the company’s brand presence through compelling storytelling, consistent messaging, and impactful design.
• Ensure brand standards are upheld across all communication channels and materials.

Digital and Data-Driven Marketing

• Leverage data and analytics to optimize marketing performance, assess ROI, and inform decision-making.
• Oversee the adoption and use of marketing technologies, including CRM and automation platforms, to enhance efficiency and scalability.

Team Building and Leadership

• Evangelizes disciplined growth tools and frameworks across the organization.
• Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Establish clear KPIs and provide regular feedback to team members to ensure alignment with strategic objectives.
• Manage relationships with external agencies, vendors, and partners to supplement internal resources and capabilities.

 

Qualifications

• Education:
  • Bachelor’s degree in engineering, manufacturing-related or similar.
  • MBA, master’s in marketing or other advanced degree preferred.
• Key Experiences:
  • 10+ years of progressive marketing experience, including leadership roles, preferably in B2B industries such as construction, engineering, or professional services.
  • Proven track record of developing and executing integrated marketing strategies in a multi-brand environment that drives measurable business outcomes.
  • Experience building and scaling marketing organizations, including recruiting, mentoring, and retaining top talent.
  • Demonstrated success in leading growth functions through pre- and post-integration projects.
  • Background in engineering industries such as technology, manufact