Field Marketing Manager

POSITION DESCRIPTION

 

POSITION TITLE: Field Marketing Manager

REPORTS TO: Senior Vice President of Marketing

FLSA: Salary, Exempt

LOCATION: Field-based; must be able to travel frequently to VASA locations

COMPENSATION: $50,000- $55,000 annually

 

 

JOIN OUR TEAM

At VASA Fitness, we aim to create uplifting fitness experiences by offering inclusive, accessible, and on-trend workout options. Our culture thrives on unity, passion, love, integrity, fun, and trust--core values that shape how we work and how we serve our members. As a Great Place to Work® certified company, we invite high-energy, committed professionals to be part of our mission to make fitness accessible and inspiring for all.

 

BENEFITS

 

We offer a competitive, all-encompassing benefits package which includes healthcare benefits for employees who work 20+ hours per week. All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. 

• 40 hours per week employees: Flexible Vacation Plan (salary) & Paid Holidays (in addition to above)

PURPOSE

The Field Marketing Manager is a highly collaborative, hands-on role that serves as a critical connection between the marketing team and club operations. This role ensures marketing campaigns are effectively executed, localized, and aligned with club-level goals. It focuses on field execution, community engagement, partnership activation, and social media content collaboration, helping bring VASA's brand to life in every market.

KEY RESPONSIBILITIES

Community Marketing & Partnerships

• Build relationships with local businesses, schools, influencers, and organizations to increase brand awareness and lead generation.
• Promote and grow participation in VASA's partnership programs.
• Represent VASA at local events, wellness fairs, and outreach opportunities.

Sales Process Support

• Observe how guest traffic and leads are funneled into the club, with a focus on identifying which marketing sources--such as paid media, referrals, local outreach, or partnerships--are driving visits.
• Identify breakdowns in campaign understanding and provide real-time coaching and feedback.
• Report marketing effectiveness at the club level and suggest optimizations.

In-Club Marketing Execution

• Spend the majority of time in VASA clubs supporting campaign rollout, signage audits, and promotional visibility.
• Ensure marketing materials (print, digital, signage) are properly placed, aligned with brand standards, and timely.
• Collaborate with in-gym staff to assess clarity and resonance of member-facing messaging.
• Support presales and new club openings with marketing setup, events, and hyper-local awareness building

Social Media & Content Collaboration

• Provide social media team with timely, on-the-ground content from events, gym happenings, and community partnerships.
• Capture behind-the-scenes and brand lifestyle moments for regional storytelling.
• Help coordinate influencer visits and user-generated content.

Field Reporting & Insights

• Submit weekly field reports summarizing marketing execution, campaign visibility, and staff engagement.
• Document and share photos, localized insights, and recommendations for improvement.
• Highlight emerging trends, environmental observations, or regional opportunities.

Competitive Monitoring

• Track and analyze competitor campaigns, pricing, promotional strategies, and presence in each region.
• Maintain a marketing competitor tracker and share findings with the broader team.

Qualifications

Required Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field
• 3+ years of exper