Senior Director, Product Marketing

Are you passionate about making a difference in people's lives? Do you enjoy working in a service-oriented industry? If so, this opportunity may be the right fit for you!

1The Senior Director – Product Marketing is responsible for the enterprise leadership and hands-on development of Modivcare’s Product Marketing function. This position guides cross-functional teams to position products effectively in the market, communicate differentiated value, and deliver measurable outcomes that drive adoption and growth. Serving as the bridge between Product, Sales, and Marketing, this leader translates market, customer, and competitive insights into actionable go-to-market strategies. The role will establish a unified product marketing framework across all Modivcare business lines — supporting both strategic initiatives and day-to-day execution that bring our products, platforms, and purpose to life.

This role...

Market Insight and Strategy

• Leads enterprise-level market research and competitive intelligence to identify trends, opportunities, and challenges across NEMT, PCS, Home, and emerging digital solutions.

• Synthesizes insights from clients, members, and partners to inform product roadmaps and go-to-market priorities.

• Partners with Product, Corporate Development, and Finance to define segment-specific positioning, pricing logic, and value realization.

• Ensures product strategies align with regulatory environments, market needs, and Modivcare’s mission to improve access to care.

Product Positioning and Messaging

• Defines clear, differentiated value propositions that communicate how Modivcare’s products enable access, reliability, and compassion at scale.

• Crafts messaging architectures that resonate with multiple audiences — from Medicaid and Medicare clients to healthcare organizations and community stakeholders.

• Ensures consistency of voice and narrative across all marketing channels, client communications, and sales engagements.

• Collaborates with Corporate Marketing to translate product positioning into brand-aligned storytelling and creative assets.

Go-to-Market Planning and Execution

• Leads enterprise go-to-market planning, ensuring alignment between Product, Sales, and Marketing teams for all launches, enhancements, and market initiatives.

• Builds GTM playbooks, sales enablement materials, and launch plans that accelerate adoption and revenue growth.

• Partners with operational and technology teams to translate complex capabilities into clear, outcome-driven client value.

• Balances strategic planning with active participation in content creation, campaign development, and market execution as the function matures.

Sales and Account Enablement

• Equips Sales and Account Management teams with the insights, tools, and training to position Modivcare solutions effectively.

• Leads development of competitive battlecards, pitch frameworks, and client demo materials to drive engagement and retention.

• Aligns sales narratives with product roadmaps and customer success stories to ensure consistency in the market.

Cross-Functional Leadership and Alignment

• Serves as the connective tissue between Product, Sales, and Marketing to ensure unified market strategy and messaging.

• Collaborates with Product, Sales, Operations, and Finance to translate business priorities into marketing execution plans.

• Drives continuous feedback loops between client outcomes, market learnings, and product innovation.

• Fosters a culture of collaboration, transparency, and accountability across teams and business units.

Innovation and Best Practices

• Introduces leading practices from both healthcare and adjacent industries to strengthen Modivcare’s product marketing maturity.

• Leverages data, analytics, and digital tools to enhance insight generation and performance measurement.

• Continuously evaluates and refines product marketing processes to improve efficiency, scalability, and impact.

• May lead cross-functional projects and perform other duties as assigned.

• Occasional business travel may be required.

• Leads, mentors, and develops a high-performing product marketing team that operates across service lines.

• Determines appropriate staffing and resources to achieve strategic and operational objectives.

• Defines annual Key Performance Indicators aligned with corporate goals.

• Directs and coaches leaders on performance management, development, and succession planning.

• Ensures c