Customer Experience AI Marketing Manager

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the role:

 

Boston Scientific is seeking a Customer Experience AI Marketing Manager to lead the development and implementation of marketing capabilities that enhance customer engagement and drive business results. This role emphasizes product management and cross-functional collaboration to align emerging technologies with Boston Scientific’s strategic goals. Working across marketing teams, corporate functions, and global regions, this position will deliver solutions leveraging Digital, Data, and Artificial Intelligence.

 

This role follows a hybrid work model, requiring three days per week onsite at our Maple Grove, MN office.

 

Applications will be accepted through December 8, 2024, at 11:59 PM (Eastern time).

 

Your responsibilities with include:

 

Develop Strategic Transformation Roadmap:

• Collaborate with functional and business leaders to identify business challenges and opportunities where emerging AI capabilities can deliver significant enterprise impact.
• Understand and synthesize trends & analytics to stay abreast of emerging marketing and technology trends and assess their potential application within Boston Scientific.
• Develop, conduct, and review Digital and Artificial Intelligence capability maturity assessments within businesses and functions to align with the strategic roadmap.
• Develop a comprehensive strategy that outlines a clear vision, goals, KPIs, and roadmap for capability integration across the organization.
• Ensure the strategy aligns with regulatory and privacy compliance, and customer preferences.

 

 

Identify and Prioritize Use Cases:

• Work with cross-functional business teams to assess where AI technology capabilities can deliver value through operational efficiencies, improving decision-making, or generating revenue growth.
• Evaluate potential AI use cases based on feasibility, readiness, and strategic alignment.
• Prioritize initiatives and develop a plan for phased implementation.

 

Program Management:

• Oversee the development and implementation of prioritized projects across Marketing, ensuring they meet deadlines and budgetary constraints.
• Facilitate collaboration and strong partnership between functions like Enterprise IT, Data, MarTech, Development, and others.
• Define a performance culture, track progress, measure success, and adjust the strategy, prioritization, and investment as needed.

 

Change Management:

• Champion the value of AI and other emerging technologies throughout the Boston Scientific, fostering a culture of innovation and education.
• Clearly communicate the strategy, value, and benefits to all levels of leadership and employees.
• Develop and implement change management strategies to mitigate resistance and ensure smooth adoption of these innovative solutions.

 

Required Qualifications:

• 5+ years of experience in Business Strategy, Product Management, or relevant Marketing fields
• Proven track record of identifying and successfully implementing strategic business initiatives
• Strong understanding of emerging technologies, machine learning, generative AI, data strategy, and predictive analytics
• Demonstrated success driving internal adoption of new te