Influencer Branded Content Director

<div class="content-intro"><p><strong>We are PMG</strong></p> <p>Named <em>Ad Age</em> Best Places to Work for 11 years in a row and <em>Fast Company</em> Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.</p> <p>Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels &amp; Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.</p></div><p data-section-id="wmr617" data-start="204" data-end="233"><strong>Who You’ll Be Working With</strong></p> <p data-start="235" data-end="634">At PMG, our Influencer team helps brands show up in culture in ways that feel real, relevant, and memorable. In this role, you’ll lead influencer and branded content work for <strong data-start="410" data-end="418">NIKE</strong>, partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build programs that connect brand ambition with what matters to fans, athletes, and communities.</p> <p data-start="636" data-end="939">This role is especially focused on the world of <strong data-start="684" data-end="694">soccer</strong>, so you’ll work closely with partners who understand the sport, its culture, and the people who shape it. You’ll help guide how NIKE shows up through creators, football talent, and storytellers across social, digital, and broader brand moments.</p> <p data-start="941" data-end="1139">As a Director, you’ll also be a leader within PMG—supporting team growth, guiding cross-functional collaboration, and helping raise the quality and consistency of influencer work across the account.</p> <p data-section-id="1i9858e" data-start="1141" data-end="1166"><strong>What You Will Be Doing</strong></p> <p data-start="1168" data-end="2272">• Lead influencer strategy for the NIKE account, with a strong focus on soccer, ensuring programs are rooted in the sport, the culture around it, and the audiences NIKE wants to reach.<br data-start="1352" data-end="1355">• Build and guide creator and talent programs from early planning through activation, including talent identification, negotiations, approvals, execution