Senior Designer (gn) – Marketing & GTM

<h3>Your mission</h3> <p>At Wandelbots, we are transforming the future of robotics by making robot programming radically easier and more accessible. Our mission is to empower companies and their developers to create versatile, impactful robotic applications - faster and more efficiently. <br/> <br/>We are seeking a Senior Designer who understands how design contributes to growth, positioning, and product-market fit. In this role, you will act as a strategic bridge between marketing, design, and go-to-market, and shape how our brand and product reach the right users at the right time - with impact. In this role you will:<br/><br/><ul><li><span><span>Support</span><span> the design of our marketing-facing user journeys, collaborating closely with Product Marketing, UX, and Revenue teams.</span></span><br/><br/></li><li><span><span>Translate complex technical value propositions into visually engaging, clear, and conversion-driven assets.</span><span> (</span><span>e.g.,</span><span> pitch presentations, product one pager, </span><span>landing pages</span><span>,</span><span> </span><span>print material)</span></span><br/><span><span>  </span></span></li><li><span><span>Shape our go-to-market (GTM) design strategy across website, campaigns, events, and product storytelling.</span></span><br/><br/></li><li><span><span>Take ownership of the design and visual storytelling for key industry events and trade shows.</span></span><br/><br/></li><li><span><span>Drive growth design initiatives - </span><span>identifying</span><span> friction points, testing variants, and improving engagement and conversion.</span></span><br/><br/></li><li><span><span>Support and evolve our design system for growth, balancing creativity with scalability.</span><span> (</span><span>e.g.</span><span> reusable assets collections) </span></span><br/><br/></li><li><span><span>Contribute to our brand evolution to serve both enterprise buyers and developer users.</span></span><br/><br/></li><li><span><span>Act as a design counterpart in strategic launches and product releases (incl. messaging, landing pages, creative campaigns).</span></span><br/><br/></li><li><span><span>Align design decisions with measurable business and GTM goals.</span></span></li></ul></p> <h3>Your profile</h3> <strong>What you need </strong><br/><br/><ul><li><span><span>Several</span><span> years of experience in design, including </span><span>significant time</span><span> in growth, brand, or marketing-focused roles in tech/SaaS.</span></span><br/><br/></li><li><span><span>Track record</span><span> in strategic design work tied to go-to-market initiatives (e.g., launches, campaigns, rebranding, positioning).</span></span><br/><br/></li><li><span><span>Strong visual design and conceptual skills (Figma, Adobe CC, </span><span>Webflow</span><span> or similar).</span></span><br/><br/></li><li><span><span>Deep collaboration experience with PMM, Product, and Sales teams.</span></span><br/><br/></li><li><span><span>Familiarity with performance metrics, conversion funnels, or A/B testing in a B2B context.</span></span><br/><br/></li><li><span><span>Collaborative, self-organized, and able to challenge and co-develop ideas constructively.</span></span><br/><br/></li><li><span><span>Willing to work regularly on-site in Dresden</span><span>, </span><span>within </span><span>a 3h</span><span> travel radius.</span></span><br/><br/></li><li><span><span>Comfortable working across print, digital, spatial, and motion formats.</span></span><br/><br/></li><li><span><span>Experience designing for trade shows, events, or live marketing experiences is a strong plus.</span></span><br/><br/></li><li><span><span>Confident in English (B2+); German is a plus.</span></span></li></ul><br/><strong>What you’ll accomplish in your first year</strong><br/>​<ul><li><span><span>Lead the design execution of at least one product launch, including messaging, visual story, and GTM design.</span></span><br/><br/></li><li><span><span>Establish a repeatable model for marketing-design collaboration in our Revenue team.</span></span><br/><br/></li><li><span><span>Refine</span><span> the core brand story and design language for Wandelbots' growth channels.</span></span><br/><br/></li><li><span><span>Deliver measurable improvements in engagement, conversion, and user onboarding experience.</span></span><br/><br/></li><li><span><span>Help enable a GTM-centric design culture, empowering </span><span>product</span><span> and marketing to speak the same language.</span></span><br/><br/></li><li><span><span>Contribute to at least two major trade shows or live events, delivering cohesive and high-impact design experiences.</span></span><br/><br/></li><li><span><span>Help position Wandelbots visually as a category-defining innovator on stage and at the booth.</span></span></li></ul> <h3>Why us?</h3> <strong>Make an impact!</strong><br/>Work on an innovative, deep tech product that adds value to the robotics world and to socie