SVP, Marketing Communications

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

 Summary  

We’re seeking an innovative and strategic Senior Vice President of Marketing Communications to elevate our brand, strengthen our leadership position, and translate storytelling into business growth. This leader will architect and execute an integrated strategy that brings the GeneDx story to life through events, speaking platforms, earned media, digital and social storytelling, and multimedia content - including podcasts, video, and original digital series.  

The ideal candidate blends creative excellence with business acumen - turning brand visibility into measurable growth and meaningful connections with clinicians, researchers, biopharma, and families.  

This role is ideal for a seasoned marketing leader who blends creativity with commercial acumen - someone who can shape narratives, lead with data-driven insights, and mobilize teams to deliver measurable impact across key channels.  

Job Responsibilities
 

Brand Leadership  

• Help advance a cohesive brand narrative that differentiates the company in genomics, rare disease, and precision medicine.  

• Drive global brand awareness and reputation through consistent messaging, visual identity, and tone of voice across all channels and audiences.  

• Develop high-impact creative and multimedia content that inspires trust and engagement.  

• Create a world-class brand that spans audiences across healthcare, advocacy, government, consumers, and biopharma.  

Thought Leadership & Executive Visibility  

• Elevate the company’s voice - and its executives - as trusted leaders through strategic speaking opportunities, earned media, and compelling content.  

• Partner with R&D, Clinical, and Commercial teams to translate complex science and innovation into accessible, high-impact stories.  

• Position GeneDx executives and experts as trusted voices in genomics, health innovation, and data-driven medicine.  

• Create a thought leadership roadmap spanning keynotes, panels, podcasts, and editorial contributions.  

Integrated Communications Strategy  

• Lead and align events, media relations, digital and social channels, and multimedia storytelling into a cohesive engagement strategy that amplifies business priorities.  

• Oversee development of plans tied to business milestones, launches, and growth targets, mapped to business goals and nimble environment.  

• Develop and oversee original multimedia programs - including podcasts, video storytelling, and educational content - to expand reach and deepen audience connection.  

• Manage partnerships and vendor relationships that enhance brand storytelling through creative innovation.  

Events & Experiences  

• Create signature moments - from industry conferences to owned experiences - that drive awareness, engagement, and lead generation.  

• Ensure all events reinforce the company’s brand positioning and thought leadership agenda with optimized budget and clear ROI.  

Social & Digital Engagement  

• Expand GeneDx’s presence across digital and social channels through strategic c