Principal Product Manager, Buying & Optimization

<p>Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including <em>Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V</em>., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.</p> <p>That approach has earned Tatari broad industry recognition, including being named&nbsp;<a href="https://www.tatari.tv/insights/tatari-named-best-ctv-adtech-platform-in-2025-martech-breakthrough-awards">Best CTV AdTech Platform</a> in the 8th annual <em>MarTech Breakthrough Awards</em>, as well as honors from <em>Digiday</em> (<a href="https://www.tatari.tv/insights/tatari-awarded-best-ctv-ad-platform">Best Connected TV Platform)</a>, <em>AdExchanger</em> (<a href="https://www.tatari.tv/insights/tatari-wins-adexchangers-2023-most-innovative-tv-advertising-technology-award">Most Innovative TV Advertising Technology</a>), and <em>Business Insider </em>(<a href="https://www.tatari.tv/insights/business-insider-names-Tatari-a-2023-hottest-adtech-company">Hottest AdTech Companies)</a>. Tatari has also been recognized as the <a href="https://www.tatari.tv/insights/inc-magazine-names-tatari-a-best-workplace-for-the-3rd-year-in-a-row">Best Place to Work</a> by <em>Inc. Magazine</em>. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.</p> <p>Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team. In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence—enabling marketers to plan, launch, and optimize campaigns with the ease of clicking “Go.” Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth.</p> <p><strong>R