Group Product Manager, Marketing Insights & Reporting

Job Description

The Role:

The Group Product Manager of Marketing Insights and Reporting will be responsible for driving the vision and creation of data products, visualization and analytic solutions for marketing. This individual has technical expertise in building scalable data products and conducting analyses to provide deep understanding of metrics and ROI at the enterprise level. You will work cross-functionally across Marketing Applied Sciences, as well as with our partners in Global Marketing and Enterprise Data Analytics and Insights to accelerate the adoption of data-informed decision-making. 

You will work closely with stakeholders in GM’s Vehicle Brands, Corporate Brands, Dealer Digital Solutions, Sales Operations, Sales Lead Performance teams to ensure business acceptance of metrics, visualization of performance and create ease in self-service. You will lead a team of BI engineers and data scientists to create data products, visualization and analyses to fuel business decisions. Our team is focused on delivering future-focused, consumer-centric, personalized solutions that allow GM to stay proactive and nimble in our exciting marketing transformation.

What You'll Do:

• Develop the vision and create reports for marketing, media, customer, digital channels, as well as loyalty and subscription space.
• Drive a strategic roadmap with executable outcomes to provide business value and impact. 
• Possess experience in reporting through the entire marketing funnel, with depth of familiarity with piecing together top/middle/bottom of funnel marketing measures.
• Have strong stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity and into realized data products, insights, and solutions. 
• Possess knowledge of how to map data skills, techniques, and tools to problems. 
• Work with stakeholders and teammates to develop requirements definitions. 
• Exhibit the ability to tell a succinct, data-driven story and tailor delivery to a wide range of stakeholder levels. 
• Lead and develop a team that can tackle diverse problems across the business, forwarding a culture of continuous learning.
• Ensure an elevated level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

Additional Job Description

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree in marketing, Data Science, Economics, Computer Science, Applied Mathematics, or related field, or equivalent combination of education and recent, relevant work experience. 
• 5-8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting. 
• 2+ years of experience successfully leading technical teams or work. 
• Previous experience and examples building a reporting ecosystem with a vision for self service
• Understanding of the principles of causality and/or modeling of incrementality. 
• Understanding of the basic principles of experimental design and analysis. 
• Understanding of site insights on high value behaviors, leads conversion and customer journey
• Prior experience managing and influencing stakeholders, analysts, architects, engineers, and other product owners building a similar capability. 
• Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics. 
• Strong drive for results and intellectual curiosity; must be a self-starter. 
• Ability to train, mentor, and evaluate the technical capabilities of others. 
• Prior experience coaching, evaluating and/or hiring high-performing talent.  
• Strong project management skills with demonstrated success. 
• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality. 
• Excellent team player with strong interpersonal skills and highly collaborative work style. 
• Excellent oral, listening, presentation, and written communication skills. 

This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.

This job is not eligible for relocation benefits.  Any relocation costs would be the responsibility of the selected candidate.

A company vehicle will be provided for this role with successful completion of a