Product Manager - Capital Equipment (Aftermarket)
Barry-WehmillerAbout the role
About Us:
BW Papersystems, part of the Barry-Wehmiller Group, builds capital equipment that transforms paper into products for consumers - every day, around the world. We offer innovative technologies, service and parts, and years of global experience in corrugating, finishing; slitting and packaging; stationery; bookbinding and security documents. Customers rely on our machines to produce and convert items such as corrugated boxes, folding cartons, passports, notebooks, copy paper, board, and coated and other specialty papers. For more information, visit bwpapersystems.com.
Job Description:
As an Aftermarket Product Manager at BW Papersystems, you will analyze our installation database to identify machines requiring updates or upgrades, then develop specifications for improvements that add value for customers. You'll collaborate with engineers to create these solutions while working with marketing and sales teams to effectively bring them to market and ensure proper sales training. Managing the complete lifecycle of aftermarket products, you'll balance technical expertise with customer needs to drive revenue growth while maintaining high customer satisfaction.
Job Responsibilities:
- Identify new market, product, and adjacent-service opportunities; develop viable programs for entry and create organizational support for entry.
- Determine the breadth and depth of product offerings with emphasis on total integrated solutions allowing for broader offerings, integrated designs, and enhanced services.
- Manage product lifecycle by implementing product design, marketing, and value positioning activities that drive continued growth and profitability.
- Determine value proposition and positioning of products in the market with clear competitive differentiation.
- Develop marketing strategies with sales and marketing communications teams for current and next-generation product positioning.
- Identify, screen, and justify new product opportunities; define key functionality and customer value; participate in development teams impacting assigned product lines.
- Identify industry trends through key customer relationships, industry associations, and market influences to guide product development.
- Prepare strategic plans supporting financial goals (cost, margin, ROI), mentor junior associates, and serve as technical liaison between sales and the organization.
- This position will consist of 25% - 50% travel.
Education and Experience Requirements:
- Bachelor's degree in a STEM related field.
3+ years of experience in product management - 5+ years of experience in the printing or paper industry
- Experience in marketing a plus
- Experience in sales and customer relationship building a plus.
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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Company:
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