Sales Enablement Manager- Healthcare Informatics (Cambridge, MA)

Job Title

Sales Enablement Manager- Healthcare Informatics (Cambridge, MA)  

Job Description

The Sales Enablement Manager for Healthcare Informatics will play a critical role in bridging the Marketing and Sales departments within the North America Region (NAR), specifically designed to empower sales teams with essential tools, training, and content to effectively position, differentiate, and drive demand for our Healthcare Informatics (HI) portfolio. 

You’ll become part of the Enterprise Informatics Regional Marketing team in NAR (6FTE) that is responsible for driving superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of HI in alignment with the Business Unit and Regional Marketing strategy. The team ensures perfect and flawless new product introductions and launches at the regional market level. They enable the performance of the portfolio in scope, including phase-in and phase-out management, as well as help sales teams by ensuring sales enablers are in place. 
  

Your role: 

• Sales Training & Development, Design and deliver onboarding and continuous learning programs focused on healthcare informatics solutions, value propositions, competitive landscape, and customer personas; regularly assess training effectiveness and update content. 
• Alignment & Communication, Lead alignment meetings between regional sales, - marketing, and sales specialist teams to ensure strategy and messaging consistency; act as a liaison to relay market feedback for agile content and messaging adjustments. 
• Demand Generation Collaboration, Partner with demand generation teams to incorporate sales insights into marketing campaigns; unlock employee advocacy via Social Media, optimize lead nurturing processes, messaging strategies, and campaign performance based on sales feedback. 
• CRM & Sales Analytics, Leverage Salesforce and analytics tools to track the adoption and impact of enablement initiatives; generate regular reports to measure ROI and identify areas for continuous improvement. 
• Martech Management & Content Delivery, Manage platforms like Seismic to deliver localized and high-impact sales content (e.g., value propositions, playbooks, battle cards, competitive analyses); use analytics to monitor content consumption and prioritize future content strategies. 
• Market & Competitive Intelligence, Provide ongoing updates to sales teams on healthcare informatics trends, emerging technologies, regulatory changes, and competitive moves across NAR to support proactive positioning 

You're the right fit if: 

• Bachelor's / Master's Degree in Marketing, Marketing Communications, Business Administration, Communications, Public Relations or equivalent. Minimum 5 years of industry experience, ideally in Marketing Technology, Healthcare or Medtech products with preferably in informatics solutions of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Healthcare or Consumer Goods domain.
• Proven track record in sales enablement, sales training and/or internal communications, Knowledge of marketing processes, strategic planning and budgeting   
• Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, partners and colleagues in the Health Systems industry 
• Requires in depth knowledge of the functional area, business strategies, and the company’s goal with willingness to travel up to 20%. 
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

How we work together 

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. 

This is an office r