FitLab Studio Marketing Director

Job Type Full-time Description

Who Is FitLab:

FitLab Inc. powers the modern fitness journey by seamlessly integrating fitness studios, mass-participation events, and premium equipment. FitLab’s fully integrated platform solves the siloed nature of fitness and leverages the power of iconic athletes and truly connected experiences to keep you training – wherever, whenever and however you desire. Through proprietary development, partnerships, and a series of acquisitions, FitLab has established a portfolio of brands that includes Assault Fitness, Electric, RPM, XPT, Sanctuary Fitness, Racked, Ragnar, Fitplan, McGregor FAST, and Yoga Vida, with more on the way. FitLab Inc. is based in Newport Beach, CA, with offices in Portland, OR, San Clemente, CA, Carlsbad, CA, and Salt Lake City, UT.

Job Summary:

Reporting to the CMO, the FitLab Studio Marketing Director plays a critical role in shaping the direction and strategy of our studios’ presence across all channels. You will be responsible for creating and managing the marketing strategies for our studio portfolio including: Racked, Nike Studios, Sanctuary Fitness, Yoga Vida and XPT Studio. This role will create and oversee the marketing budget including but not limited to paid media, content generation, software, print and influencers. The Studio Marketing Director will develop and implement marketing plans, including content creation, promotional calendars, new studio release plans and other marketing projects. This role will work with channel owners to align on the strategies and content that is needed to achieve the growth targets that you’ve built with the GM of Studios. 

Responsibilities:

• Foster, support, and value diversity, equality, and inclusion in the workplace
• Direct the hiring, training, or performance evaluations of studio marketing staff and oversee their daily activities
• Provide mentorship, feedback, and support to help to the marketing staff grow and develop their skills as well as foster team building culture
• Own forecast and budgeting for each studio and drive major KPIs that align to key business metrics.
• Create a reporting plan which should include weekly, monthly, and quarterly insights
• Track marketing results and effectiveness, and utilize commercial insights, customer activity, metrics and market research to develop ways to refine and improve
• Working together with the CMO, Studio Marketing Manager and Brand team to execute against the growth, acquisition and retention goals
• Develop new and differentiated value propositions and campaigns to help drive revenue, membership sign-ups, and retention utilizing the company's innovative product portfolio
• Direct all elements of studio marketing programs including advertising, promotions, PR, events, sponsorships, member experience and community development
• Manage the community marketing and social media strategies to increase brand awareness and engagement, while developing the framework for managing customer expectations and feedback on Google, Instagram, Yelp, etc. pages
• Manage with channel owners strategies specifically designed to allow each channel to positively impact consumer experience
• Develop plans and strategies to help manage, foster and grow our franchise relationships
• Lead events and retail marketing efforts as well as media partnerships
• Drive partnership opportunities that can help elevate brand awareness and align with key existing and new audiences
• In conjunction with the CMO participate in quarterly and annual planning across all FitLab brands
• Align with Executive Leadership Team (ELT) on major business initiatives and studio roadmaps
• Manage priorities and projects for the Studio Marketing Manager
• Manage independent contractors
• Ensure the Marketing department is following project management best practices and delivering tasks as planned
• Perform other job related duties as assigned

Requirements

• 7+ years experience leading successful marketing strategies
• 3+ years of demonstrated people leadership with a proven track record of hiring, coaching & developing talent
• 5+ years experience working in the fitness studio and/or gym related industry experience
• Proven experience leading content strategies and execution of marketing initiatives
• Excellent leadership skills, including goal setting, motivating, training and mentorship
• Effective conflict resolution and problem-solving skills
• Proven ability to plan and manage budgets 
• Ability to cultivate a collaborative, innovative, and accountable team culture
• Demonstrated ability to lead cross-functional teams and drive results
• Strong analytical and problem-solving skills, with the abil