Creative Director

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!

ABOUT THE ROLE

Are you a creative mastermind with a sharp eye, a well of patience visionary excited to lead a team of talented eccentrics, and a deep love of tiki bars? Okay, a love of tiki bars isn’t necessarily required, but if the other two traits resonate with you, then today’s your lucky day! We’re looking for a Creative Director to turn ideas into bold, consumer-forward creative executions that make people ask, “Wait…can goodr read my mind?!”

You’ll lead our copywriting, design, and production teams—shaping the work, mentoring the talent, and keeping everything unmistakably goodr. So if you’ve got a sixth sense for brand vibes, a low tolerance for mediocrity, and the ability to inspire and execute, your throne awaits. Now quit daydreaming about tiki bars and start applying!

 

RESPONSIBILITIES

LEADERSHIP

• Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  
• Own your team’s budget and ensure its accuracy
  
• Use imagination and wisdom to set team goals and communicate them clearly
  
• Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
  

ROLE SPECIFIC

• Lead and unify creative direction across Copy, Design, and Production disciplines
  
• Oversee creative output across multiple initiatives to ensure strategic alignment and high standards
  
• Collaborate with Marketing, Product, and Strategy teams to develop cohesive campaign and brand work
  
• Manage and mentor team leads and senior creatives, fostering growth and collaboration
  
• Review and provide constructive feedback on creative work at all stages of development
  
• Optimize creative operations to scale output and create cross team cohesion
  
• Allo