Senior Manager Content Marketing

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

We’re not just storytellers: we’re story thinkers and story builders. Guided by this principle, we fuse strategy and narrative, crafting content that resonates deeply with consumers. Developing best-in-class marketing initiatives that deliver impactful, global storytelling, our aim is to build commercial value around our brand’s key product programs. 

Our mission is to inspire and convert, shaping seasonal marketing through sharp GTM planning & calendars, a deep connection to the products and commercial needs, and meticulously strategic creative briefs. Ultimately, we are responsible for bringing content to life that is fit-for-channel, resonates with our consumer and drives engagement, traffic and sell-through.

Our team of approximately 15 associates are split into 3 pillars:

Pillar 1: Content Marketing (internally named Product Marketing) – Specialists who continuously research, design and implement new standards in product storytelling, this team of 8 associates plays a pivotal role in shaping how Tommy’s products are positioned, sold-in, and sold-out globally. They provide strategic guidance into the creation of the Commercial Plans (seasonal calendars), shape the seasonal commercial content strategy based on insights and channel inputs, and own the briefs and execution of all global mid and low funnel campaigns; combining strategic insight with creative execution to deliver value to both the business and our consumers.

Pillar 2: Editorial & Content – Rooted in a creative core, the editorial content team develops and owns the brand’s tone-of-voice and messaging strategies, informs the seasonal content strategy with a storytelling-first approach, ideates campaign concepts with the art direction team, and rolls campaigns out across all channels with engaging copy.

Pillar 3: Go To Market – Working with merchandising counterparts, the Go To Market team manages seasonal Commercial Plans development in collaboration with the other pillars of the team, combining commercial merchandising priorities with editorial marketing strategies as well as driving clear, curated, marketable product assortments and supporting product launches at both sell-in and sell-out moments.

The Position 

In this role, you play a lead role within the first pillar of the team and will report to the Global (Product) Content Marketing Director. 

This role is responsible for shaping how products are positioned, sold-in, and sold-out globally — ensuring that every story is strategically sharp, commercially relevant, and creatively inspiring.

You will be the seasonal global marketing lead for the Summer and Winter seasons responsible for leading and delivering key GTM and seasonal marketing milestones. You will be responsible for the strategic development of the seasonal commercial content strategy and translating product and consumer insights into world-class creative briefs. Overseeing the full pipeline of mid- and low-funnel campaigns, you will ensure content is channel-fit, consideration and conversion-oriented, and deeply connected to both the consumer and commercial priorities. 

This is a highly cross-functional role that partners closely with Editorial, Go To Market, Merchandising, Creative, Marketing Channel, Regional Marketing, and Strategy & Consumer Insights teams.