Senior Associate, Integrated Media Planning

Company Description

At Publicis Santé, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. We are seamlessly connected both organizationally and culturally around our clients and are uniquely positioned to do so through our Power of One model.

Part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Rather than offering standard services, we create bespoke solutions that are engineered to meet client objectives, and to enable not simply media planning and buying, but business transformation. Since all content competes with all content today, we’ve embraced the notion that meaningful connections between brands and human beings requires a combination of permission, relevance, and intimacy. And to ensure our clients’ dollars are always working as hard as they can, our approach to investment and data exist in lockstep, in service of real-time optimization and efficient ROI.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The role of the Senior Associate is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates. Our team is energetic, fun and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Role Objectives:

• Assist the manager in development of digital media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
• Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
• Establish collaborative, productive working relationship with partner agencies (where/when applicable),helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Delivering POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project request

Qualifications

• 1+ years of Media Planning experience, Media Tools knowledge is a must
• Familiarity with Competitive systems (AdViews/Kantar)
• Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
• Strong proficiency within Excel
• Strong communication and presentation skills, professional, with strong teamwork skills
• Curious and motivated, solution-oriented problem solver
• Adept at time management and handling shifting priorities

Additional Information

All your information will be kept confidential according to EEO guidelines.

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