Associate Director, Planning

Company Description

iProspect is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Job Description

Our Austin, TX-based iProspect Team is looking to add an Associate Director, Media Planning to their team. We are a close knit and collaborative group. We get to support one of the country's most well-known Credit Card Companies. At their core, our client is grounded in consumer passions and purpose. This is an opportunity to help us create rewarding work for us, our client and their consumers.

As the Associate Director, Media Planning, your role is a leadership role and a managerial one. Reporting to the SVP, Media Planning, you will set the working style for the group, lead the strategic direction and is a marketing partner for your clients. You will develop 2+ junior level team members. You are expected to be an expert on the clients' business and a leader on the daily client business and within the agency. Demonstrate a working knowledge of the media space, for digital and also traditional channels, and available media research.

Media Planning:

• Develop integrated media plans for brand and assigned campaigns with a primary focus on digital/social first amplification
• Perform research to identify ideal target audiences and tailor plans specific to these audiences
• Analyze consumer behavior, market trends and brand's goals to best reach target audience
• Accountable for media plan output, accuracy, and overall excellence
• Work with activation department lead (programmatic, social, digital, OOH and video) to outline appropriate processes and timelines
• Collaborate with your client and teams to bring to life media solutions
• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas

Client & Internal/External Relationships:

• Be the central contact across investment, strategy, analytics, and creative teams
• Build trusting, collaborative relationships with clients at appropriate levels
• Manage expectations of clients and deliverables
• Grow business opportunities within current clients
• Develop junior level members of the team for career growth

Qualifications

• 4+ years of fully integrated media planning experience (multi-channel, traditional and digital)
• 3+ years of digital planning experience (social media, digital audio, digital OOH, digital video, digital content)
• 1+ years of experience supporting a Financial Services client in a large agency setting
• Subject matter expert in traditional, digital media, strategy creation and media planning, including traditional and online video
• Subject matter expert in audience research and targeting
• Experience developing multiple tactical campaigns digital channels including online video
• Working knowledge of Insights tools such as MRI and Simmons and tools like Nielsen Ad Intel and Kantar Stradegy
• Experience with Lumina or similar flowcharting application and buying platforms such as DDS, MediaOcean, HudsonMX
• Experience with DCM, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information

What You Get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Hybrid work environment, on site with the client 1-3 days per week
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $68,000 - $1110,400. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-Hybrid #LI-AK8

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a peop