Personal Systems Campaign Manager

Personal Systems Campaign Manager

Description -

This role is responsible for developing and implementing highly visible and impactful market-led tentpole marketing campaigns for US Pan PS to elevate HP leadership in AI PC and Future of Work.  The role demands a strong leader adept at developing brand awareness marketing and media plans, defining goals to measure success, driving alignment with internal and external stakeholders, and leading customer segmentation strategies.  The self-driven leader will possess expertise in marketing strategies, lead execution of campaign deliverables, milestones, and customer experience design, strong knowledge of alliance requirements, and budget management.  Additionally, the role acts as a functional manager, ensures legal compliance and offers mentorship and guidance to junior employees.

Responsibilities

• Translates business priorities into strategic marketing plans that deliver impact to the Pan PS (Commercial/Consumer) business and brand. Also develops marketing plan budgets including HP OPEX and alliance funding.  
• Leads the full end-to-end process of planning, execution of milestones, measurement and insights with cross-functional teams; and taking the learnings to improve upon campaign success throughout the year. 
• Highly effective communicator experienced in presenting to senior level executives, agency teams, and leading large cross-functional team alignment. Savvy interpersonal and presentation development skills.
• Effective self-starter and program manager, able to work in a fast-paced, deadline driven environment. Calm under pressure, agile, and growth mindset demeanor to push campaigns forward collaboratively and independently. 
• Leverages market insights and category product or solution roadmaps to lead development of customer segmentation and audience strategies.
• Defines goals and key performance indicators to measure the success and business impact of the marketing plans.
• Provides subject matter expertise across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories.
• Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Strong understanding of media platforms and appropriate assets by channel, and best practices for measuring results.
• Acts as a functional manager within area of expertise, develops Pan PS strategy and sets direction.
• Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
• Strong understanding of media and alliance requirements is preferred.
   

Knowledge & Skills

• Building effective Marketing Strategies
• Application of Industry and Competitive Insights
• Demand Creation: B2B/B2C Marketing to build the brand
• Proficiency of internal tools BMT, Datorama, Tableau, Alliance web-portal.

• Analytics / Market Research / Data Analysis / Key Performance indicators (KPIs)
• Digital Marketing / Go-to-Market Strategy/ Marketing Communications / Product Marketing / Social Media
• Project Management
• Thought Leadership

Cross-Org Skills

• Growth Mindset
• Effective Communication
• Results Orientated
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts large functions and leads large, cross-division functional teams or projects.

The base pay range for this role is $130,350 to $200,750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only).  Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Emplo