Sr. Marketing Strategic Enablement Program Manager

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions.

Lead the evolution of our digital experiences to maximize visibility across search engines and emerging AI- and LLM-driven experiences. This role serves as the strategic bridge between business objectives and AEM platform capabilities, ensuring content, page structures, components, and authoring experiences are designed to improve discoverability, relevance, and AI readiness. The role partners across Marketing, Technology, SEO, and agency teams to define requirements, guide platform investments, evaluate migration opportunities, and shape the future of AEM. This individual will help determine what experiences belong on the platform, what capabilities are required to support them, and how AEM should evolve to support changing search and AI consumption behaviors. 

Key Responsibilities:

• Lead strategy for improving content visibility across traditional search platforms and emerging AI/LLM experiences. 

• Translate business objectives into AEM platform, content, component, and technical requirements. 

• Partner with SEO, Technology, and agency teams to define requirements that improve structured content, metadata, page hierarchy, crawlability, and AI discoverability. 

• Establish standards and best practices for building pages and experiences that can be effectively understood, surfaced, and cited by LLMs. 

• Evaluate new migration and enhancement requests to determine strategic fit, business value, and platform alignment. 

• Assess existing AEM capabilities and identify opportunities to leverage, enhance, or build new components. 

• Guide solution design, requirements review, UAT, and implementation activities. 

• Serve as the organization's subject matter expert on AEM capabilities, AI discoverability requirements, and marketing processes. 

• Drive platform governance and decision-making to ensure sustainable platform growth and adoption 

Required Qualifications:

• 5+ years of marketing campaign management or project management experience  

• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment 

• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills 

• Understands the importance of corporate standards, procedures, and approval processes 

• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance 

• Enterprise m