Director, Data Science

Director, Data Science

Country: United States of America

Associate Director, Digital Analytics and Insights 

The role is responsible to lead the Digital Data and Analytics team that supports digital banking, executive strategy, digital marketing, site monitoring, customer insights and segmentation, tag management, and testing.  

 

They will help set the vision and execute a framework to define, build and manage data analytics and insights across our enterprise digital assets. This strategy will incorporate end to end customer experience, both online and offline, including expanding our capabilities to bridge the streaming digital customer data (site interactions, digital engagement, etc.) with core customer data (loyalty, services, depth of relationship, etc.) to build the insights, analytics, and personalization that can unlock growth.  

 

They will partner closely with Digital Channel and Product Owners, cross-functional IT partners, and key business stakeholders. 

 

The ideal candidate will function as a highly influential and effective leader in a fast moving global organization.  

 

Responsibility 

• Develop and execute a long-term digital data and analytics strategy that integrates broader strategic goals and organizational initiatives to aid data-driven decision making and growth  

 

• Build and nurture a team of high performing team members who deliver high-impact analysis and insights supporting business units and digitals teams focused on: business case development, tag operations, KPI tracking, site analytics, algorithmic marketing, behavior and journey analysis, A/B testing, NPS and customer success drivers, ROI/value assessment, optimization…etc. Trains junior members to enhance digital analytics knowledge, skills, and best practices. Experience with Advanced Analytic use cases and ML techniques preferred.  

 

• Manage digital data and testing infrastructure including day-to-day tagging operations and cloud based vendor relationships, to enable delivery of digitals analytics capabilities, including tag management and reporting, across the organization. Build relationships with business users of the data to support their requirements through effective communication, data governance and documentation. 

 

• Partner with Business Intelligence team to develop and maintain the stack of enterprise digital reporting, analytic tools and dashboards including governance 

 

• Partner with digital marketing and optimization teams to design and implement the next generation of marketing technology tools, to solve for upcoming digital ecosystem changes. 

 

• Develop for scale a foundation for personalization in the digital assets and beyond that will improve business outcomes a