Sales & Marketing Enablement Specialist

Sales & Marketing Enablement Specialist

Location: Columbia, MD

Salary: $80,000 - $82,000 per year

 

Who are we?

Established in 1975, Shimadzu Scientific Instruments is one of the largest suppliers of analytical instrumentation, physical testing, and environmental monitoring systems in the world.  Ground-breaking scientific research, manufacturing ideas and results continue to propel Shimazu’s outstanding reputation and “Excellence in Science.”  People dedicated to our mission have the largest impact on Shimadzu’s continued growth and success. Would YOU like to join a diverse team of professionals working together with researchers, scientists and manufacturers to help better lives worldwide?

 

What can Shimadzu offer YOU?

• Our Culture – A work environment that values diversity, inclusion & belonging
• Competitive Compensation – Day 1 Benefits & Competitive Salary
• Retirement Benefits – Matching 401K & Profit-Sharing Program
• Professional Growth – Clear pathways for Career, Leadership and Personal Development
• Health Benefits – Flexible Spending/Health Savings Accounts
• Work-Life Balance – Generous & Front-Loaded Paid Time Off Plan
• Education – Tuition Assistance Program for both graduate and undergraduate levels
• Insurance Perks – Pet Insurance, optional Identity theft, legal pre-paid and critical care buy-up insurance benefits, generous company paid life insurance & short-term disability programs
• Work Flexibility – Business casual Dress Attire & casual (jeans) Friday!
• Employee Engagement – Employee Resource Groups to network, build a sense of community and enhance one’s career and personal development

Position Summary:

Shimadzu Scientific Instruments is seeking a Sales & Marketing Enablement Specialist to optimize the platforms, processes, and training that empower our sales teams. In this role, you'll lead the charge in optimizing tool usage, identifying best practices, and maximizing the impact of Shimadzu’s sales enablement ecosystem. This role will drive adoption and strategic use of tools like Microsoft Dynamics Sales, HubSpot, ZoomInfo, and Demandbase. The ideal candidate is equally fluent in CRM systems and sales psychology—able to connect data with behavior to drive real change. 

 

JOB FUNCTIONS INCLUDE, BUT ARE NOT LIMITED TO:

• Maintain and optimize Microsoft Dynamics Sales platform for daily usability and reporting accuracy
• Train and support regional sales teams on CRM best practices and prospecting tools (e.g., HubSpot, Sales Navigator, Allego)
• Drive lead generation and campaign alignment through tools like ZoomInfo and Demandbase
• Analyze sales data and user behavior to identify gaps, usage trends, and training needs
• Document processes, develop playbooks, and enable team-wide consistency
• Collaborate with Marketing, IT, and Sales leaders to streamline tech stack and integrations
• Act as an internal consultant to improve productivity through automation and enablement

 

EDUCATION AND QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, or a related field
• 3+ years of experience in sales enablement, CRM management, or sales operations
• Hands-on experience with Microsoft Dynamics or similar CRM systems
• Proficient in ZoomInfo, Demandbase, HubSpot, or related digital prospecting tools
• Excellent communication and cross-functional collaboration skills
• Organized, proactive, and capable of leading tech-driven initiatives
• Coaching mindset with a service-first approach to internal stakeholders

 

At Shimadzu Scientific Instruments, we believe in providing structured career paths that recognize and reward talent. If your expertise surpasses the level specified in the listed position, we offer the flexibility to upgrade positions to better suit your qualifications accompanied by a salary adjustment.

 

Compensation & Benefits:

This full-time, non-exempt position comes with a comprehensive benefits package. In your first year, you will receive 10 paid vacation days, 8 paid personal days, 8 paid scheduled holidays and 3 paid floating holidays (Residents of California and Puerto Rico will receive state-mandated sick leave instead of personal days). After one year of employm