Marketing Coordinator

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

An Artist Management company is looking for a Marketing Coordinator to help execute plans and strategies for our artists.  This role will serve as the Head of Marketing’s right hand and will facilitate marketing, branding, and advertising campaigns around albums, ecommerce, website, and social media properties for our artist roster, making it a priority to stay informed about the market, industry trends and the competitive landscape.

Day to day, the Marketing Coordinator may draft reports, create or coordinate content, track results, build relationships and otherwise support all marketing strategies. The Marketing Coordinator will often act as an intermediary between various teams and partners internally and externally to the organization.

This role requires an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

WHAT THIS ROLE WILL DO

• Support the Head of Marketing and Director of Creative & Content Marketing to coordinate social marketing posts, email marketing, creating unique fan engaged campaigns, driving ticket sales, and running advertising for our roster.

• Coordinates and executes advertising campaigns on Facebook, Instagram, Twitter, Snapchat, YouTube, Google, Spotify and Pandora using best practices to understand and grow our artists fan bases and effectively drive ROI. Responsible for reporting and communicating ROI and relevant tracking for artist campaigns.

• Facilitate and track various revenue streams and performing benchmarks on music for our roster including but not limited to Artist Web Stores, Fan Clubs, YouTube, DSPs, Mobile, Partner Websites, etc.

• Coordinate the fan experience including design & aesthetics, content, navigation, information architecture, branding/marketing, performance, functionality, and technical infrastructure for artist’s websites, DSPs, socials and e-commerce stores.

• Coordinate and sometimes develop content for social media sites to expand our client’s presence and drive traffic to our client’s website(s). 

• Generate content ideas.  Assigns topics and may write content.  Edits copy to meet established tone and theme requirements. 

• Participates in the implementation and monitoring of the our roster’s social media presence.  Participates in the execution, monitoring and adjusting of social media plans and campaigns for our roster.  Tracks social media performance and online engagement metrics against benchmarks.  Coordinates the development and placement of social media content.  May write and/or review content.

• Monitor social media sites to identify emerging trends and collaborates with internal teams to integrate trends into content produced by organization.  Evaluates and adjusts strategies for social media postings to meet changing social media technologies.

• Looks at all areas from fan engagement, marketing, advertising, customer services, warehousing & distributing in order to ensure we are delivering the best in class service for our roster and are consistently driving revenue growth and fan engagement.

• Supports Head of Marketing and Artist Managers as requested and as resources permit.

• Participates in new business efforts as directed.

• Assist in the development and implementation of our client’s brand strategies

• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation for fans