Principal Product Manager, Global Marketing Upstream

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the role

The Principal Global Product Manager will work on Pain Stim franchise products in the Neuromodulation division. The Pain Stim franchise encompasses Spinal Cord Stimulation, Spinous Spacers and Radiofrequency Ablation product portfolios. The Principal PM will lead upstream marketing initiatives and will play a key role in setting the franchise strategy based on their expert knowledge of market, competition and clinical trends. This individual will participate in product development projects, as well as, globalization efforts. This role will initially focus on the Radiofrequency Ablation and Spinous Spacer product lines, with the opportunity to support the SCS product line in the future for ongoing support of the Pain Stim franchise.   

 

Your responsibilities will include:

• Develops and executes on go-to-market global market strategies and leads commercial launches
• Represents Global Marketing and franchise in developing new concepts for product development and/or acquisition; puts together and pitches project investment proposals independently. 
• Acts as upstream marketing lead for more than one product development (PDP) team simultaneously, including leading the creation of market specifications and financial models independently. 
• Leads cross-functional teams to develop and execute high-quality launch plans, value proposition(s), positioning, customer targeting, pricing strategies, branding strategies, evidence strategies, etc.) for new products.
• Collaborates with downstream marketing to drive innovative marketing solutions for new products, programs and tools to create value and support the needs of the Sales Team.
• Develops deep understanding of competitors and contributes to competitive action / response plans; infuses understanding of competitive landscape into roadmap and PDP decision making.  
• Creates relationships and strategic partnerships with key opinion leaders to execute critical franchise & business initiatives. Regularly connects with key stakeholders to drive education, market adoption and innovation of BSC products.
• Develops global relationships and builds credibility with key internal cross-functional stakeholders.
• In collaboration with Marketing Strategy & Analysis, leads various market research initiatives to gather customer and market insights to inform key decisions, marketing strategies and execution plans.
• Identifies, tracks and provides updates to senior leadership on key performance indicators (KPIs) for initiatives; serves as the subject matter expert for assigned products and disease states.
• Anticipates challenges and roadblocks before they arise, escalates for support in a timely manner.
• Spends time in the field and supporting customer events to gain market and clinical insights, as well as build relationships with key physicians.
• Develops forecasts for supply chain as well as overall revenue planning; develops plans to navigate product transitions/supply constraints/quality driven events (i.e. CAPA, field action, etc) to optimize commercial and P&L impact (independently).
• Collaborates with Clinical Strategy, Clinical Affairs, and Health Economics and Market Access (HEMA) on evidence strategy and with Professional Education team on medical education program strategy
• May be involved in marketing diligence on acquisition targets.
• Works under minimal supervision. Independently determines and develops approach to solutions. Work is r