Product Marketing Manager

AcuityMD is a technology company that connects software and data to help MedTech companies of all sizes transform how they bring their products to market. Each year, the FDA approves ~6,000 new medical devices. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of healthcare providers who need them to improve patient care. We’re backed by Benchmark, Redpoint, and Ajax Health, and we’re on a mission to accelerate the adoption of cutting-edge medical technologies.

As a Product Marketing Manager, you will be responsible for driving all positioning, messaging, and assets that support specific feature and product releases, field enablement, customer marketing activity, and competitive intelligence related to our core data platform and related product. This person will collaborate closely with the rest of marketing, product, sales, implementation, and customer success.

Team Mission

Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology.

We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry.

Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued.

Responsibilities

• Help execute and improve AcuityMD’s go-to-market strategy around our core data value proposition and proprietary data products/offerings.
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales-enablement assets, including pitch decks that proactively position our sales team for success
• Develop outbound messaging, including website content, white papers, product briefs, email marketing, and in-product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
• Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
• Support user-facing documentation efforts alongside our customers and customer success teams, including case studies, videos, blog posts, and help-center content
• Competitively position and message our data advantage and extend that to the marketing around our data products.

Your Profile

• 5+ years of B2B product marketing, content marketing, general marketing, product operations, or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (like sales, customer success, engineering) and across all levels
• Excellent writing and presentation skills
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively.
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently

What Will Help You Stand Out:

• Experience successfully positioning, messaging, selling, or training on new products and features within a market
• Experience with product launches, customer marketing programs, customer success, sales enablement & training, sales, or consulting
• Passion for technology and/or healthcare

You must have an eligible work permit in the USA or Canada to be considered for this position

We Offer:

• Ground floor opportunity: Join a high growth startup, backed by world class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Competitive compensation with equity upside.
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Paid Health and Dental Pl