Digital Experiences Lead (Contract)

 

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits, not to mention a Flex Work approach that is truly flexible to support where, when, and how you do your best work.

 

The Marketing department creates passion and relevance for the "Dolby Difference" driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents – partners, creators, consumers, and developers.

 

Overview

Dolby is seeking a Digital Experiences Lead to help define and execute Dolby’s global digital strategy across owned channels while driving measurable performance and engagement. This role blends strategic contribution with hands-on execution and plays a central role in shaping how Dolby engages audiences across the full digital journey.

Working in close partnership with the Head of Digital, CRM, Social, regional marketing teams, and the Digital Platforms, this individual will help develop global guidelines, content frameworks, and performance standards while owning key initiatives that operationalize those strategies across markets. This role works across channels to align shared content pillars, creative assets, and campaign narratives, helping ensure cohesive, connected customer journeys across the digital ecosystem.

What You’ll Do

Front-of-House Digital Strategy & Experience Development

• Partner with stakeholders to help shape Dolby’s global front-of-house digital strategy across website, email, campaigns, and owned digital surfaces.
• Contribute to the development of content pillars, audience frameworks, editorial standards, and experience guidelines.
• Own workstreams focused on building scalable governance models, playbooks, and operating standards for global execution.
• Ensure Dolby’s digital ecosystem delivers cohesive storytelling while supporting localized market needs.
• Drive improvements to content systems including shared libraries and modular content approaches that improve efficiency and reuse.
• Partner closely with Social and CRM to align shared content pillars, creative asset usage, and audience messaging frameworks.
• Use SEO and GEO (Generative Engine Optimization) insights to inform content strategy and editorial planning, helping ensure content is discoverable, relevant, and optimized for evolving search and AI-driven discovery experiences.

Cross-Channel Orchestration & Campaign Enablement

• Own digital activation workstreams for global campaigns, ensuring coordinated execution across websites, email, and native applications.
• Partner with Regional Marketing, Creative, social channel teams, CRM, and Campaign teams to translate strategy into actionable execution plans.
• Coordinate during campaign planning to align timing, messaging, and audience journeys across channels.
• Help define integrated activation models that connect social discovery, email engagement, and owned digital experiences into cohesive customer journeys.
• Identify gaps and inefficiencies in digital activation workflows and implement continuous improvement initiatives.

Performance Strategy, Insights & Optimization

• Develop and operationalize KPI frameworks and performance measurement standards across digital programs.
• Own dashboard development and reporting cadences that provide visibility into global and regional performance.
• Drive experimentation and optimization initiatives including A/B testing, CRO, and content performance analysis.
• Translate insights into recommendations that inform strategy refinement and execution improvements.
• Partner with CRM and social analytics stakeholders to align performance measurement approaches and understand cross-channel audience behavior and funnel progression.
• Monitor organic performance trends including search visibility, keyword performance, and AI-driven discovery signals, and translate insights into content optimization and experience improvement opportunities.

Digital Platform Partnership & Capability Enablement

• Partner with the Digital Platforms team to help