Senior Growth Marketing Manager

BluSky is seeking a data-driven, digitally savvy marketing professional to drive our organic growth, content, and digital campaign initiatives. The Senior Growth Marketing Manager will be responsible for improving BluSky's visibility across traditional search engines and AI-powered search experiences while supporting content development, website optimization, social media execution, and campaign activation.

 

This role will serve as a key liaison between internal stakeholders and agency partners, ensuring content, campaigns, and digital initiatives are executed efficiently and aligned with business objectives. The ideal candidate combines strong analytical thinking with hands-on execution, thrives in a collaborative environment, and embraces emerging technologies and AI-driven workflows.

 

This position offers the opportunity to directly influence lead generation, customer acquisition, brand visibility, and digital performance across a national footprint.

 

PRINCIPAL DUTIES & RESPONSIBILITIES:

Organic Growth (SEO, GEO & AEO)

• Own and execute BluSky's SEO (Search Engine Optimization), GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies.
• Partner with agency resources to identify and implement technical SEO, content optimization, and website enhancement opportunities.
• Monitor search performance, keyword rankings, search visibility, and emerging AI search trends.
• Improve website structure, metadata, internal linking, content architecture, and schema implementation to increase discoverability.
• Identify opportunities to expand BluSky's visibility across search engines, AI platforms, and answer engines.

 

Content Strategy & Development

• Develop and manage content calendars aligned with business priorities, campaigns, and growth initiatives.
• Coordinate content creation efforts with internal subject matter experts and agency partners.
• Oversee development and publishing of blogs, case studies, white papers, landing pages, sales enablement materials, social media content, email content, and other digital assets.
• Ensure content aligns with brand standards, target audiences, SEO best practices, and business objectives.
• Continuously refine content strategy based on performance, customer needs, and market opportunities.

 

Website Optimization & Conversion Rate Optimization (CRO)

• Monitor website performance and user behavior to identify opportunities for improvement.
• Partner with agency teams to optimize user experience, conversion paths, forms, landing pages, and calls-to-action.
• Develop and execute testing initiatives to improve website engagement, lead generation, and conversion rates.
• Support website enhancement projects and ongoing optimization efforts.
• Collaborate with stakeholders to prioritize improvements that drive measurable business outcomes.

 

Campaign Strategy & Execution

• Support planning, execution, and optimization of multi-channel marketing campaigns across digital channels.
• Coordinate campaign assets, landing pages, audience targeting, messaging, and deployment activities.
• Work closely with team and agency partners to ensure campaigns launch successfully and perform effectively.
• Support regional, vertical, and national marketing initiatives that drive awareness, engagement, and lead generation.
• Identify opportunities to improve campaign performance through testing, audience segmentation, messaging enhancements, and optimization efforts.

 

Social Media Management