Specialist II, Digital Marketing Targeted Comms - North America

The brand landscape has proven that a 365 digital-first mentality is necessary to keep pace with consumer expectations. This means more consistent and cut-through marketing programming that extends the brand fully into the consumer’s world, and a commitment to long-term consumer concepts that differentiate our product offering consistently over time. Through a consumer-first approach, infused with creativity and testing, the North America Digital Marketing Team seeks to make sport and Nike essential to the daily lives of athletes* through relevant content-powered stories, services and shopping experiences! This means we obsess the consumer, their needs and behaviors, and we do so to power up and manage dynamic marketing programs that build our brand, daily.

WHO WE ARE LOOKING FOR

We are hiring for 2 roles.

Nike Consumer Direct Digital Marketing, North America, is looking for Digital Marketing Specialists to be a part of the Targeted Comms team and play a critical role in how we communicate to the consumer within our digital direct ecosystem! This position will be a key component to how we serve consumers across our most visible touchpoints and define new and effective ways to bring brand stories to life, achieve business priorities, and explore new ways to engage, grow and retain members.

WHAT YOU WILL WORK ON

You will partner with Nike cross-functional teams to develop targeted comms aligned to seasonal and fiscal strategies and goals. Our Digital Marketing Specialists are responsible for end-to-end planning and programming of various content across email and Nike app push/inbox, including developing creative briefs, defining the linking strategy, reviewing creative and providing feedback based on standard methodologies, insights, and strategic goals of the channel and campaign. In partnership with our production and authoring teams, you will work to ensure content is QA’d and scheduled to ensure launch dates are met with detailed execution.

You will use data and analytics to optimize the consumer journey and drive engagement and retention. This person will help inform the content creation process with in-season findings to develop channel right creative assets and copy. You will assist with creating and maintaining processes with cross-functional partners for executional success.

WHO YOU WILL WORK WITH

Key partners throughout the content briefing and publishing process include: Digital channels, digital brand, membership, business, operations, authoring, and analytics teams.

WHAT YOU BRING

• Bachelors degree or equivalent combination of relevant education, experience and training, preferably in Business, Marketing, Communications or Design
• 2-4 years or more of work experience in a digital or brand marketing role, including working within a cross-functional or cross-category team
• Strong understanding of digital brand marketing, and working knowledge of digital channels including Apps, Email, SEO, Performance Marketing, ideally in an ecommerce setting
• Experience working in a high pressure, fast-paced environment
• Proven track record to handle multiple, competing priorities while also remaining detail oriented
• Excellent written and verbal communication skills, including presentations on complex business issues required
• Strong analytical skills and proven capability to use data to drive business decisions & marketing optimization required.
• Previous project management experience in maintaining digital marketing channels for a multichannel retailer
• Use of marketing analytics tools such as Omniture and Tableau preferred, as well as planning tools like Asana and AirTable