VP, Growth and Insights (AD2102)

Company Description

About Walden University

Walden University, an Adtalem Global Education institution, supports a diverse community of adult learners from across the U.S. and other countries, who seek to achieve their academic goals and make positive, lasting social change in their professions and communities. Walden is a B Corporation with a mission to provide a diverse community of career professionals who have the opportunity to transform themselves as scholar-practitioners to positively affect social change. Walden offers more than 100 online degree and certificate programs, for students pursuing a bachelor’s, master’s, doctoral or certificate. Walden University has graduated more than 174,000 students and is accredited by the Higher Learning Commission.

Visit WaldenU.edu for more information, and follow on Twitter, Instagram, Facebook, Instagram and LinkedIn.
 

Job Description

Opportunity at a Glance
Walden University is looking to add a VP, Growth and Insights to Walden University's executive management team, reporting directly to the President. This new leader will partner with the Walden enrollment, advising and product management teams – as well as with Adtalem's centralized marketing, customer experience, and workforce solutions teams to; 1) track key performance indicators and develop data-driven insights that can drive short and long-term growth, 2) lead high impact, cross-functional growth efforts, and 3) collaboratively lead the annual growth strategy and develop strategic communications. In this role, the VP will play a leading role in supporting Walden and its executive team in growing the institution and winning market share. The VP will partner with the team to help drive revenue, enrollment growth, market share, persistence, and gross margin improvements. In addition, the VP will track and drive insights from leading indicators such as lead mix and volume, website performance, admissions conversion rates, cohort retention rates, student satisfaction and program profitability. Walden University seeks an individual that can think strategically while driving results. They will have strong analytical capabilities and the ability to drive insights – and then drive action from those insights. The VP will need to be a strong and collaborative leader that can work effectively in a matrixed organization while ensuring accountability. This individual will have a strong understanding of digital education and/or a comparable industry. A bias towards action and speed of execution will be beneficial as it is imperative for the University to improve its competitiveness and drive growth.

Responsibilities

• The VP will have a broad set of responsibilities, including:

• Analytics and data-driven insights:

• Refine and (where needed) develop comprehensive set of dashboards to track performance against PY and targets

• Train/coach team on how to use data and dashboards to derive insights and drive improvement.

• Lead and conduct ad-hoc analysis to support enrollment, retention and pricing optimization.

• Lead high-impact growth initiatives:

• Marketing, Enrollment and Persistence -

• Partner with VP, Enrollment to identify and drive high-impact initiatives.

• Partner with centralized marketing team to assess end-to-end enrollment performance – from lead generation, brand building, website optimization through to conversion rates.

• Partners with VP, Product team to determine gaps in Institution offerings and address through product development, student experience, and/or technology.

• Partner with VP, student services to develop innovative retention strategies and lead high impact initiatives.

• Partner with the centralized customer care and technology organization to set priorities, track delivery, and support new student service innovations.

• Partner with centralized Workforce Solutions team to drive our B2B strategy, to monitor progress and drive high-impact initiatives.

• Process Improvement -

• Build a culture of continual process improvement that provides ongoing improvements to the prospective student and student experience. Identify, implement, and monitor improvements for processes and policies to assist team members in complying with regulatory requirements and delivering excellent customer service on an efficient and timely basis.