Senior Growth Marketing Manager (Accounting Channel)

Do the best work of your career as a champion for small and mid-size businesses.

BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms. 

BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.

Make your impact within a rapidly growing Fintech Company

Our Accountant Growth Marketing team is looking to add a Senior Growth Marketing Manager who is highly organized and eager to manage a variety of marketing programs. The Accountant channel is focused on providing financial operations automation solutions for our Accounting partners to help grow their client advisory services (CAS). Some of the many things you will do in this role include building a GTM strategy, email campaigns, product awareness campaigns, marketing promotions, marketing collateral, and sales enablement.

At BILL, the Growth Marketing team works cross functionally with Sales, Product, Brand, Growth, Creative, and Legal, making it an extremely dynamic and influential part of the organization. You’ll be responsible for driving both strategy and execution across our Accounts Payable, Accounts Receivable, and Spend & Expense products. You will also be responsible for supporting growth based on key business metrics.

If you have a passion for driving growth and are a strategic thinker and problem solver who is adept at working cross functionally to deliver strong team results, we’d love to hear from you!

Responsibilities:

• Manage our marketing efforts on X-sell, including identifying opportunities, coordinating with cross-functional partners and launching campaigns in conjunction with Sales, Product and Marketing partners.
• Own Spend & Expense GTM strategy to accelerate customer growth in the Accounting Channel 
• Provide strategic leadership, planning, and direction to the organization to drive growth through strategic marketing initiatives of new and existing products
• Lead cross-functional partnerships (Sales, Product, Brand, Growth, Creative, Marketing Operations, and Legal) to launch marketing campaigns that drive product adoption, upsell, and cross-sell in the Accounting Channel
• Manage a variety of marketing campaigns to drive growth including email campaigns, webinars, ads, promotions, events, sales enablement, and more
• Build and understand audience segments, product, and differentiating factors to drive value-based messaging for customers
• Improve performance marketing effectiveness by optimizing the user journey (e.g., across product, ads, email, partner, social, third-party), and deploying ongoing experiments
• Build robust reporting to track, measure, and report on funnel performance, user journey progression, and Return on Investment (ROI)

We’d love to chat if you have:

• 8+  years of experience in growth marketing or customer marketing
• A bachelor's degree or equivalent professional experience
• Experience building integrated campaigns, analyzing large complex sets of performance data, creating actionable insights to formulate marketing plans, and making business decisions
• Experience leading end-to-end Business-to-Consumer performance marketing campaigns, and exceeding goals
• Knowledge of broad user acquisition, best practices across all digital channels, and user touchpoints
• The ability to initiate and drive complex projects to completion across large distributed teams with minimal guidance
• Demonstrated ability to simultaneously manage multiple projects in parallel.
• Knowledge of Marketo, Salesforce, Asana, Tableau

The estimated salary  range for this role is noted below for our San Jose based role.  Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability