App User Acquisition and Monetization Specialist

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in the mobile app ecosystem in a customer-facing role (e.g., consulting, account management, or technical sales).
• Experience with the mobile app user acquisition and business generation life-cycle.

Preferred qualifications:

• Experience with user acquisition, ROAS optimization, app analytics platforms (e.g., Firebase, Google Analytics), Mobile Measurement Partner (MMP) and ad monetization.
• Understanding of mobile app analytics, cohort analysis, and key performance indicators (KPIs) such as ROAS, LTV, etc.
• Ability to manage cross-functional projects and stakeholders (e.g., Sales, Product Management, Engineering).
• Excellent communication and presentation skills, with the ability to convey technical concepts to both business and technical audiences.

About the job

Global Partnerships Sellside empowers online publishers to maximize their business potential with ad solutions such as AdMob, AdSense, and Google Ad Manager.
As an App User Acquisition and Monetization Specialist, you will be instrumental in driving business growth for our app developer partners. You will be a dedicated expert focused on connecting monetization performance with a user acquisition strategy to drive a profitable growth flywheel. Your role will involve consultation, data analysis, and cross-functional collaboration to help developers optimize their Return on Ad Spend (ROAS) and scale their businesses.The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.
The US base salary range for this full-time position is $106,000-$153,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
As an App User Acquisition and Monetization Specialist, you will be instrumental in driving business growth for our app developer partners. You will be a dedicated expert focused on connecting monetization performance with a user acquisition strategy to drive a profitable growth flywheel. Your role will involve consultation, data analysis, and cross-functional collaboration to help developers optimize their Return on Ad Spend (ROAS) and scale their businesses.
The US base salary range for this full-time position is $106,000-$153,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Identify and engage with high-potential AdMob partners to analyze and optimize their user acquisition and business generation strategies.
• Lead consulting sessions and in-depth search analyses to troubleshoot UA performance gaps, shifting the measurement focus from Average Revenue Per User (ARPU) to a holistic Return On Advertising Spend (ROAS) framework.
• Serve as a subject matter expert on the UA-Mediation link, guiding developers on how to best leverage their first-party data from AdMob and Firebase to inform their campaign strategies across Google and third-party ad networks.
• Drive the commercialization and adoption of new product solutions, such as the server-side ROAS integration, by advocating their benefits and guiding partners through implementation.
• Act as a key liaison between partners and internal Product Management teams, collecting and structuring