Senior Manager of Customer Marketing

The Role:  Senior Manager of Customer Marketing - B2B SaaS Fintech

We are seeking a dynamic Senior Manager of Customer Marketing to join Tipalti. This important role will drive important Tipalti customer programs including customer references, customer stories, advocate relationships, customer events, customer speaker engagements, customer referral programs and assist with our customer community. This position requires prior best practices experience in B2B SaaS customer marketing and a passion for building strong customer relationships at scale through a programmatic and analytical approach. The candidate’s success will be expected to drive increased customer engagement and loyalty, ultimately contributing to our company's growth and reputation in the fintech industry.

Why join Tipalti?

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 4000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. 

Responsibilities:

Customer Advocacy and Engagement: You will be responsible for implementing and running digital and physical strategies that foster strong engagement in our customer base. This includes partnering with the Customer Success team to identify and nurture customer advocates, manage our customer newsletter and webinars, manage customer reference programs for sales, and support marketing in producing compelling content showcasing the value and impact of our solutions. You’ll assist in the content, programming and value we deliver to our customer community.

Content Creation and Management: You will work with the Corporate Marketing and Product Marketing teams to bring impactful customer-driven content, including case studies, testimonials, and success stories, to life - on our website, sales assets, keynotes and customer videos. Your role involves working closely with customers to capture their Tipalti experiences, creating relatable and persuasive narratives. This content will be pivotal in demonstrating the real-world benefits of our products and services, serving as a key asset in our sales and marketing efforts.

Events and Speaker Engagements: You will curate and manage a roster of customer speakers who can effectively share their success stories and insights, being key Tipalti spokespeople at industry events, webinars, and in videos. Your role includes maintaining strong relationships with these speakers, while continually looking to grow our customer speaker advocates across regions, use cases, personas and industries.

Qualifications:

• 4+ years of experience in Customer Marketing, specifically within a B2B SaaS environment, preferably in the fintech sector.
• Experience in managing customer reference programs, including sourcing and developing case studies, testimonials, and other customer-centric content.
• Proven track record of implementing and managing successful customer marketing programs that drive engagement, retention, and advocacy.
• Demonstrated success in utilizing customer advocates as key spokespeople in events, videos, and webinars.
• Strong storytelling skills, with the ability to craft compelling narratives around customer experiences and successes.
• Excellent communication and interpersonal skills, with a knack for building strong relationships with customers and internal stakeholders.
• Strong project management skills, with the ability to lead cross-functional initiatives and manage multiple projects simultaneously.
• Analytical mindset with experience in measuring and reporting on the success of customer marketing initiatives.
• Creative thinker with a customer-first approach, constantly looking for innovative ways to engage and celebrate our customer community.
• Proficiency in marketing automation and CRM tools to track and analyze customer engagement and program effectiveness.
• Bachelor's degree in Marketing, Business, Finance, or Communications. An advanced degree in a related field is a plus.
<