Global Marketing Programs Manager - Energy, Chemical, Materials Markets

Job Description

This is your opportunity to join the Global Marketing Programs team – a high performance team that brings new products, services, application specific workflows and breakthrough marketing approaches into the market faster and more efficiently than ever before at Agilent Technologies. This position offers the opportunity to blend your business, creative and technical savvy to develop and manage global marketing programs in support of the Energy, Chemical and Materials markets, to drive growth and improve our customers’ experience with Agilent. This involves working across multiple functions and geographies to lead cross-functional teams in marketing program identification, development, and execution for successful promotion and revenue growth across these industries.

The position requires a strong understand of market specific customer needs, marketing program strategy development and campaign design skills; including the ability to translate these needs into successful marketing programs and campaigns that drive revenue growth and add a new dimension to customers’ interactions with Agilent.

Responsibilities:

• Creating innovative marketing program strategies to gain market share for workflow solutions in the Energy, Chemical and Materials markets

• Collaborating with Regional Marketing Program Managers, field and channel partners to analyze related competitive information, market and customer data; facilitate effective program development that meets multi-regional needs; ensuring global efficacy of programs and aligned execution

• Collaborating with Segment Marketing managers, Workflow Product Marketing Managers and marketing communications professionals to develop strategic customer centric application specific workflow messaging and positioning that is translated into marketing collateral, promotion and commercialization plans

• Performing financial analyses and building cases for programs; identifying target audiences and offers for a program; working with marcom to develop program plans and the appropriate Marcom mix; define content requirements to support the customer buying journey and digital engagement activities

• Defining Agilent.com application and industries messaging, content requirements, SEO, SEM and Social Media strategies

• Measuring and evaluating the short- and long-term impacts and return on investment of programs. Implementing corrective actions and continuous improvement of program strategy and design, as the need arises.

Qualifications

• Bachelor’s or Master’s Degree in Chemistry, Marketing, Business Administration or equivalent

• Post-graduate, certification, and/or license may be required

• 8+ years experience for entry to this level

• 5+ years of demonstrated results in a commercial marketing role

• Experience developing B2B marketing programs and campaigns to drive awareness and demand for application specific workflows targeting scientists/labs in the following markets: Energy, Chemical and Materials

• Proven results orientation, including developing fact-driven, business goal focused plans that align with strategic objectives

• Effective project management and interpersonal skills

• Clear and compelling writing skills; strong oral communication skills; strong content presentation skills

• Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix

• Strong initiative and creativity

• Proven track record to understand the needs and buying influences of a scientific target audience

#LI-DT1

The US pay range for this full-time position is $127,680.00 - $235,410.00/yr, plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum new hire pay for the position across the relevant US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Additional details are available at: https://careers.agilent.com/locations/americas/united-states/

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity