Sr. Manager, Brand Marketing Communications - Nesquik

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

As the Senior Manager, Consumer Experience (CX) for Beverage Brands, you are the architect for bringing our brands to life by translating deep consumer, customer, and cultural understanding into compelling brand strategies and experiences that drive growth. Through impactful communications, distinctive brand identity, meaningful consumer engagement, and strong value propositions, you help shape how the brand shows up across the consumer journey. Working closely with Product Experience (PX) and cross-functional teams, you ensure the brand's story, experiences, visibility, and investments work together to strengthen brand equity, create competitive advantage, and deliver business results.

 

Anchored by Nesquik and a collection of well-loved beverage brands, this portfolio combines iconic equity with meaningful growth potential. The challenge is clear: ensure that our brands continue to play a meaningful role in the lives of consumers in a competitive, complex, and constantly evolving marketplace. This leader will champion the pillar's communications and field marketing agenda: accelerating Nesquik's growth by building strong brand fundamentals, developing breakthrough and impactful communication strategies, and executing via best-in-class marketing mix plans, innovative channel activations, and activating global & local partnerships.

 

Key Responsibilities:

Consumer, Category & Customer (3C) Understanding

• Responsible for coalescing all consumer, category, customer, and competitive understanding into brand documents, creative briefs, big ideas, and communications and media strategies.
• Leads synthesis of consumer insights, category dynamics, competitive trends, and cultural signals to inform brand strategy, communications planning, and consumer experience priorities.
• Guides campaign pre-testing, optimization, learning plans, audience strategy, consumer portrait development, funnel mapping, and consumer journey work to strengthen engagement across touchpoints.
• Responsible for the learning agenda tied to communications and activation, including defining key questions, interpreting results, and translating insights into actionable recommendations.
• Responsible for creative testing scores, campaign learning outputs, and performance insights to inform future brand-building decisions.

 

Brand Building Fundamentals

• Authority for brand building fundamentals, including brand essence, big idea, brand territories, brand meaning, and foundational brand documents (including consumer funnel and portrait) that guide consumer-facing strategies.
• Leads development and activation of brand fundamentals across the consumer journey--from communications to shopper, digital, and owned and earned properties and media.
• Ensures brand territories come to life through communications and experiences that build trust and transparency with cultural relevance while reinforcing a consistent brand identity across creative executions.  

• Partners with brand, portfolio, and cross-functional leaders to ensure brand strategy is clearly defined and consistently applied across creative executions.

 

Unforgettable Communications & Agency Management

• Responsible for translating brand strategy into clear consumer-facing communications standards, creative briefs, campaign plans, and activation strategies.
• Leads master-brand and campaign communications strategy, briefing, creative development, and execution across paid, owned, earned, and shared channels.
• Responsible for campaign and communications leadership, including oversight of brand campaigns, major platforms, consumer promotions, tentpoles, and activation strategies that drive connectivity.
• Owns agency of record (AOR) and inter-agency