At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. Within this team, we are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and adoption of our vendor-based MMM capabilities. This role will define and manage the MMM product roadmap to drive data-informed marketing decisions, optimize investments, and improve business outcomes. You It will collaborate closely with marketing analytics, marketing, finance, data science, and engineering teams to ensure our models provide actionable, trusted, and timely insights.

The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, welcomes innovation, supports the fail-fast philosophy, and drives for results. They should have a product mindset that puts focus on the customer and delivering value and can motivate and actively support a team with a long delivery roadmap. They must feel confident in their technical and analytical skills, their ability to develop a product roadmap well into the future, their ability to understand the business goals/needs and translating those into delivering data driven insights that lead to actionable recommendations. This role requires technical skills that drive the team towards efficiency, automation and innovation. The applicant will feel at ease working with a team of analysts that are responsible for utilizing the MMM, amidst other tools, to help the business drive growth and efficiency. They should also be well versed in experimentation and how it can be utilized to enrich the MMM product. Lastly, the ideal candidate will keep a close eye on the marketing measurement ecosystem and evolution of MMM and other approaches that might enrich our marketing measurement product set.

Key Responsibilities

Product Strategy & Roadmap

• Define and articulate the vision, strategy, and roadmap for MMM capabilities aligned with business objectives.

• Prioritize feature development and enhancements based on business value, feasibility, and stakeholder input.

• Identify opportunities to integrate MMM outputs into planning, forecasting, and optimization processes.

Stakeholder Engagement

• Act as the primary liaison between the vendor and internal teams supporting and consuming the outputs marketing, finance, analytics, and engineering teams.

• Gather, refine, and prioritize requirements to ensure MMM outputs answer key business questions.

• Conduct regular stakeholder workshops to capture evolving needs and ensure adoption.

Delivery & Execution

• Own the MMM product backlog; manage epics, stories, and tasks with clear acceptance criteria.

• Lead sprint planning, grooming, and retrospectives to ensure timely and quality delivery.

• Partner with the vendor, data scientists and modelers to guide model design, refreshes, validation, and deployment.

Business Integration & Activation

• Design processes and tools to integrate MMM outputs into marketing planning and budget allocation.
  Drive scenario planning capability leveraging MMM outputs for what-if analyses and optimization.

Governance & Model Performance

• Define and track success metrics for MMM, including accuracy, ROI impact, and user adoption.

• Oversee model calibration and validation processes, including integration with experimentation results.

Communication & Change Management