Website & SEO Senior Manager

Sollis Health is hiring for a strategic Senior Manager of Web & SEO to own and optimize our website experience, drive organic growth, and build a robust CRO roadmap. In this highly cross-functional role, you’ll collaborate with the broader Marketing, Revenue and Product team to enhance user journeys, boost performance across our e-commerce and lead flow, and stay ahead of evolving trends in SEO —including the growing influence of AI in the user’s search behavior.

Responsibilities: 

• Lead the end-to-end strategy, management, and optimization of the company website. 
• Oversee daily web operations, ensuring site speed, UX, and accessibility meet best practices. 
• Manage and iterate on the e-commerce and conversion flow to reduce friction and maximize member acquisition. 
• Develop and own a data-driven CRO roadmap aligned to business KPIs, execute A/B and multivariate testing programs to improve engagement and UX. 
• Analyze user behavior and funnel performance using web analytics tools such as GA4, including building dashboards that deliver meaningful insights. 
• Lead website redesigns, migrations, and optimizations with UX, design, and development teams. 
• Continuously test and evolve website pages, CTAs, navigation, and content layout. 
• Create and manage accurate event tracking via Google Tag Manager and other platforms. 
• Regularly report on website and organic performance to stakeholders. Provide monthly and quarterly reports with actionable insights. 
• Lead and execute comprehensive SEO strategies across technical, on-page, and off-page domains. 
• Conduct technical audits and partner with Engineering to ensure best practices. 
• Own internal linking strategies and manage backlink profile growth. 
• Guide the Content team on SEO-informed content development and optimization. 
• Stay informed on evolving AI-driven search technologies and adapt SEO strategies accordingly. 
• Collaborate cross functionally to launch initiatives that drive growth. 
• Serve as a thought partner on content performance, UX, and overall site experience. 
• Perform related duties as requested.  

Experience 

We believe extraordinary people come from a variety of backgrounds, but ideally, we would expect that you have: 

• 6+ years of experience in website management, SEO, and CRO, ideally in a fast-paced or growth-oriented environment. 
• Deep understanding of web platforms, CMSs (e.g., Webflow, WordPress, Directus or custom CMS), and technical SEO. 
• Proven experience with Google Analytics 4, Google Tag Manager, A/B testing platforms (e.g., Optimizely, VWO), and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog). 
• Conduct regular site audits, keyword research, and competitive analysis. 
• Prior experience in the healthcare, healthtech, or wellness industry a strong plus. 
• Experience in DTC digital environments is a must, B2B is a plus. 
• Experience creating CRO testing roadmaps and directly impacting pipeline or revenue goals. 
• Familiarity with modern e-commerce and lead-gen flow design and optimization principles. 
• Strategic thinker with a strong grasp of how AI and LLMs are impacting search behavior. 
• Strong project management skills and ability to collaborate cross-functionally. 
• Excellent communication and reporting skills. 
• Working knowledge of HTML/CSS, structured data, and website architecture. 
• Understanding of accessibility and compliance standards (e.g., ADA, HIPAA). 
• Stay current with algorithm updates, industry trends, and best practices. 

Comp & Benefits:  

Range: $110,000 -$130,000 + Bonus  + Equity  

This is the range of pay for New York City & Ca