Full Funnel Director - Premium Brands

Company Description

At Accor, we go beyond being a global leader in hospitality—we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.

We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.

At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.

Our teams, known as Heartists®, bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.
Discover the life that awaits you at Accor Careers: https://careers.accor.com/.

Do what you love, care for the world, and dare to challenge the status quo. #BeLimitless

Job Description

The Global Full Funnel (FF) Director plays a critical role in ensuring the cohesion and integration of Brand Strategy across the Full Funnel ecosystem. As a key member of the Brand Marketing Team, this role ensures that all brand positioning, messaging, and strategic pillars are consistently reflected across every stage of the customer journey.

The Global Full Funnel (FF) Director is responsible for ensuring the correct implementation and execution of Full Funnel Integrated Communication Plans (ICP). This role ensures seamless collaboration between Global Brand teams, and the Agency to deliver effective campaigns that drive business results while supporting Accor’s transition to the Full Funnel (FF) model.

This role reports directly to the SVP Marketing Premium Brands.

Key Responsibilities

1. Lead the Full Funnel Transformation and execution with Premium Brands
   • Foster the adoption and implementation of the Full Funnel (FF) model within the Premium brands in collaboration with Global Full Funnel Digital Marketing, eCommerce (DM&E) & local team, and the Agency
   • Define, implement, and improve ways of working and collaboration to ensure effective delivery between Premium brands, and the Agency (brief, production, planning, budget)

1. Lead project management & Process
   • Prepare, drive, and orchestrate FF briefing sessions with Premium Brands, the Agency and DM&E
   • Coordinate with brand leads during brief creation to ensure alignment with business objectives, and delivery in timely manner
   • Ensure alignment of priorities with other marketing departments, facilitating cross-team collaboration and project synchronization
   • Deploy and maximize ICP processes on Asana and other tools (tool adoption, usage, and training)
   • Continuously improve governance, processes, and ways of working with all stakeholders

1. Budget Ownership & Financial Oversight
   • Manage and own the entire brand budget
   • Ensure effective budget planning, reporting, and invoicing processes, in collaboration with finance and brand teams
   • Provide accurate financial tracking and insights to support data-driven decision-making

1. Performance Optimization & Reporting
   • Oversee Brand Scorecard and analysis, consolidate campaign performance with DM&E to ensure business objectives are metCollaborate with the Agency and Brand leads to identify areas for improvement based on data-driven insights
   • Develop actionable recommendations based on performance metrics to continuously enhance campaign effectiveness and Full Funnel strategy execution
     Ensure knowledge-sharing and best practices between teams to refine future activations

Qualifications

• >10 years of experience in Ecommerce/Marketing.
• Strong understanding of all ecommerce channels.
• Proven experience in media planning and content management.
• Excellent project/campaign management skillset.
• Strong influencing and collaboration skills.
• Excellent organizational skills.

Additional Information

Why Join Accor?

Accor dares to impact: 

- the world  

• We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer