MANAGER, DIGITAL FUNDRAISING

JOB SUMMARY:

CARE is seeking a Digital Fundraising Manager to help lead our efforts to drive impactful campaigns, inspire donors, and help fund humanitarian work to save lives, defeat poverty, and achieve social justice. In this role, you'll spearhead the planning, execution, and optimization of an array of digital fundraising initiatives including website fundraising, cryptocurrency, and gaming and be charged with testing new initiatives.  Being a self-starter will benefit you in the position - as you will be lead on digital fundraising strategies and work closely with internal and external partners to achieve success.   You will not be alone - you will join an amazing, smart, and good-humored team that is looking to help lift overall initiatives by focusing not just on the channel, but on donors - giving them the best experience we can offer. You will have the amazing ability to work with some of the top talent in our field, both in colleagues and in premier partner agencies all to build success and help with challenges. 

Location: Where CARE has a presence in the USA. 

Website Fundraising 

This position will partner with the Director, Digital Fundraising and Advertising in devising and executing fundraising strategies for CARE.org (USA) to raise $3M in support of our international programs. Collaborating closely with the Marketing department responsible for content creation on CARE.org, the incumbent will spearhead the creation of compelling creative assets for CARE.org's homepage, and donation pages, encompassing Hero sections, Banners, Lightboxes, and Donation Buttons. They will assume a partnership role and be part of a collaborative, multi-agency team aimed at enhancing digital-generated revenue.  This role will work closely with the Assistant Manager, Production to ensure all donation pages for campaigns and appeals are met on time, as well as requests for source codes.    Moreover, they will participate in working groups representing digital fundraising to optimize and strengthening donor-centric experiences with the focus of increasing the lifetime value of donors

Mobile Fundraising

Partner with the Director, Digital Fundraising and Advertising in devising and executing fundraising strategies for CARE.org (USA) to raise $80K in support of our international programs. This role will be responsible for driving the strategic plan to create a schedule and content to produce mobile giving fundraising campaigns including SMS, MMS, and donation pages to meet goals. They will assume a partnership role and be part of a collaborative, multi-agency team aimed at enhancing digital-generated revenue.  This role will work closely with the Assistant Manager, Production to ensure all donation pages for campaigns and appeals are met on time, as well as requests for source codes.  

Tracking of fundraising reporting, expenses, and other tasks  

In collaboration with senior management, this individual will report key performance indicators (KPIs), and adeptly curate and analyze revenue reports, encompassing both immediate and long-term value. These insights will be used in making strategic decisions, and optimizing and elevating the program's effectiveness.  This position will project manage and track digital fundraising expenses, assist with RFP and internal contracting processes assist with setting agendas, and track action steps from meetings.   

Qualifications 

• Bachelor’s degree or equivalent combination of education, experience, and training.
• 4+  years of digital fundraising experience that has resulted in revenue growth  
• Has experience in creating comprehensive digital fundraising strategies including audience targets, identifying key platforms, and planning campaigns 
• Effective communicator able to develop business plans and pitch to senior leadership to gain buy-in 
• Love collaboration: Working closely with internal and external stakeholders to assist in building stronger strategies and challenge mitigation  
• Data literacy and analytics experience, including reading, interpreting, decision-making, and results reporting using Google Analytics and CRM platform  
• Strong organizational and project management skills, able to prioritize workload and multi-task, and work effectively in a fast-paced environment 
•  Comfortable making decisions and driving them forward - Passion for CARE's mission and creative energy