Senior Product Marketing Manager - Cortex Xpanse

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

As a Senior Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for our Cortex offerings. You will be the expert, voice, and go-to-market driver for Cortex Xpanse, the industry’s leading attack surface management solution. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.

Your Impact

• Apply your security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas

• Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities

• Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present

• Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams

• Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales

• Represent the company in customer engagements and at events, to evangelize our point of view

• Track the security operations market and competitive landscape in collaboration with product, marketing, and sales leadership

Qualifications

Your Experience

• 8+ years of product marketing experience ideally with 5+ years in security operations technologies, such as vulnerability management or attack surface management

• An understanding of the security operations domain, market trends, competitive landscape, and customer requirements

• Outstanding verbal and written communication skills

• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings

• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success

• Bachelor’s degree required, Technical degree or equivalent background or equivalent military experience is desirable

• Experience and innovative energy to champion successful market and competitive disruption initiatives

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, tak