Media Planner

Company Description

PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media’s three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data and Technology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerful consumer experiences. GSK is one of Publicis Media’s biggest clients globally.

Job Description

The Paid Social Media Planner is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Social Media Planner must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. This position does not include content development, community management or copy development.

KEY RESPONSIBILITIES

• Assist in overarching paid social media strategy development for top tier clients
• Determine appropriate audience selection, campaign investment by channel, and measurement KPIs to develop client-facing media plans
• Work in conjunction with UNIT3C team and overarching Strategy teams to optimize social buys and discuss insights with clients
• Manage social campaign budgets, including media authorizations and management of billing reconciliation process
• Interact daily and maintain rapport with social media publishers and clients
• Collaborate on development and present concise reporting presentations highlighting campaign learnings and recommended campaign optimizations
• Monitor and assess ongoing campaign performance and formulate recommendations for future campaign efficiencies
• Other responsibilities as assigned

Qualifications

• Self-starter, with strong media agency planning and organizational skills
• Strong time-management and organizational skills
• Optimal written and verbal communication skills with the ability to present to peers and clients
• Proven ability to develop and maintain professional relationships with colleagues and vendors
• Experience managing multiple competing priorities, duties, and/or projects
• Proven ability to accommodate evolving responsibilities and last-minute changes, while working at a fast pace for a high-volume client

REQUIREMENTS

• Bachelor’s degree in related field or equivalent work experience
• PC device proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
• 2 - 4 years experience in media, advertising, or related field
• Experience with social ads managers and building audiences (Meta, Twitter, LinkedIn, TikTok, etc.) and ad serving technology (i.e. IAS, Double Click DART, Atlas DMT)
• Experience with planning tools: Nielsen, comScore, MRI, MediaTools
• Experience analyzing data and market research
• Familiarity with media math and/or basic accounting principles; basic statistical analysis experience is a plus
• Must be based in Los Angeles, CA

REPORTS TO

• Media Supervisor

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $46,500 - $63,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.