Associate Director, Omnichannel and Patient Marketing - Oncology (Remote)

If you are a current Jazz employee please apply via the Internal Career site

Jazz Pharmaceuticals is a global biopharma company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases — often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines, including leading therapies for sleep disorders and epilepsy, and a growing portfolio of cancer treatments. Our patient-focused and science-driven approach powers pioneering research and development advancements across our robust pipeline of innovative therapeutics in oncology and neuroscience. Jazz is headquartered in Dublin, Ireland with research and development laboratories, manufacturing facilities and employees in multiple countries committed to serving patients worldwide. Please visit www.jazzpharmaceuticals.com for more information.

Job Description

The Associate Director, Omnichannel and Patient Marketing will lead the development and implementation of the comprehensive omnichannel marketing plan for the gastroesophageal adenocarcinoma indication launch for a first in class HER2 targeted bispecific agent, including its current biliary tract cancer (BTC) indication.

Specifically, the Associate Director, Omnichannel and Patient Marketing will have two primary areas of responsibility: (1) lead the strategic digital HCP plan across both indications (upon data availability) and execution (2) lead the patient engagement strategy. This includes managing several cross-functional agencies and teams working on both strategic and tactical projects/workstreams that will be critical to the launch for patient engagement and the overarching omnichannel plan for the brand across all audiences across both indications. As a core member of the growing Oncology Franchise, the AD will be responsible for developing and executing strategic and tactical plans to drive product adoption across FDA-approved indications.

This position will report to the Sr. Director.

Essential Functions

• Lead the development and implementation the omnichannel strategy for the brand across two indications and across four key audiences – HCPs, Nurses, Patients and Pharmacists; lead cross-functional teams through successful execution of the strategy

• Lead the development of the patient engagement strategy and all tactical components – e.g. starter kits, patient messaging, patient CRM and so on

• Serve as the primary lead for a broad range of HCP omnichannel marketing tactics including print and digital promotions (i.e. Paid Search, Programmatic, Social, Customer Programs, AI, Websites, HCP CRM, etc.) with a specific focus on the GEA indication development and execution for launch

• Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes and relevant market and managed care dynamics to own the overarching brand engagement strategy

• Work with key functional partners – implementing market research initiatives, evaluating third-party market data and omnichannel engagement dashboards to generate a deeper understanding of customer/market needs and performance of omnichannel programs

• Provide omnichannel strategy thought leadership across the franchise to ensure optimization of plans across Marketing, Medical and Market Access

• Manage several key vendors, including being the point of contact for the primary media agency

• Establish a strong partnership with PMRC, omnichannel strategy and business operations teams to realize the omnichannel vision

• Establish a strong relationship with the sales team and other field-based commercial teams to ensure optimal execution of hybrid omnichannel/field tactics such as Customer Insights

• Lead coordination and planning of PMRC reviews relating to applicable work; responsible for applicable HCP marketing budget management, including managing work orders, accrual process, applicable forecast lines; work with cross-functional teams including commercial services and finance department, as needed. Primary marketing lead for Medical Comms ag