About the role
<div class="content-intro"><p><strong>Who we are:&nbsp;</strong></p> <p><strong>Let's have fun shaping your future!</strong></p> <p>We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga &amp; Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them!</p></div><p><strong>Position Overview:</strong>&nbsp;</p> <p>We’re looking for a Principal Data Analyst to join our Analytics team. In this senior role, you’ll be a key partner to our game teams, shaping product strategy and driving impactful data-driven decisions that improve our games, boost player engagement, and fuel business growth.</p> <p>You’ll combine deep quantitative analysis, business acumen, and technical expertise to uncover insights that matter. As a Principal, you’ll also help elevate analytics standards across the company, mentor analysts, and champion a culture of data-informed decision-making.</p> <p>&nbsp;</p> <p><strong>What You'll do:&nbsp;</strong></p> <ul> <li>Help Shape the Game Strategy: Be a part of the development of data-driven strategies for top games, influencing product roadmaps, features, and monetization.</li> <li>Player &amp; Product Insights: Partner with cross-functional teams to analyze player behavior, economy trends, and product performance.</li> <li>Experimentation &amp; Modeling: Design A/B tests and build predictive models (e.g., churn, LTV, segmentation) to assess and forecast outcomes.</li> <li>Leadership &amp; Communication: Mentor analysts and present insights clearly to senior leadership through compelling storytelling and dashboards.</li> <li>Data Culture &amp; Infrastructure: Collaborate on improving data tools and pipelines while promoting data literacy and experimentation best practices.<br><br></li> </ul> <p><strong>What You Bring:</strong></p> <ul> <li>Experience in analytics or data science roles, ideally in gaming, mobile apps, or digital products.</li> <li>Strong business sense and product intuition; you understand how to prioritize what matters most.</li> <li>Solid experience with A/B testing, causal inference, and experimentation design.</li> <li>Strong background in applied statistic