Global Market Development Manager, Protein Expression and Viral Delivery

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

We are seeking a motivated and experienced Global Market Development Manager to join our team. This role will drive the go-to-market strategy, growth, and adoption of our Gibco Protein Expression and Viral Delivery portfolios. You will support scientists in producing proteins for research, vaccine, and drug development, as well as accelerating research and therapeutic development for viral-vector based cell and gene therapies. These technologies are crucial for advancing scientific research and developing treatments for various diseases, improving patients' quality of life.

A day in the life

• Develop, implement, and measure strategic marketing plans and tactics for the protein expression and viral delivery portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase.

• Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities.

• Ensure alignment with business strategy and goals as defined by the business leadership team.

• Develop launch strategy and implement new product introductions to achieve revenue goals.

• Drive incorporation of the product portfolios into broader protein expression and cell & gene therapy workflows and customer journeys

• Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation.

• Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data

• Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.

• Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams.

• Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities.

• Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs.

Keys to Success

Education

• Bachelor’s degree in Biology, Biochemistry, Cell Biology, business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors.

• M.S, Ph.D., or MBA desired.

Experience

• 5+ years of experience in developing marketing strategies and implementing plans to drive demand for media systems, reagents, or consumables in the life sciences market, preferably in protein expression and/or cell therapy development and manufacturing markets. 

• Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services.

• Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches.

Knowledge, Skills and Abilities

• Excellent verbal and written communication skills; adept at interacting with internal and external audiences.

• Strong interpersonal and relationship-building skills.

• Collaborative partner in a matrixed organization, influencing across teams and geographies.

• Translate performance metrics into impactful business decisions.

• Analytical thinker for problem-solving and continuous improvement.

• Proven ability to prioritize and lead multiple projects in a fast-paced environment.

• Willingness to travel (25%).

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture