Growth Marketing Senior Manager

Responsibilities

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Growth Strategy Development
• Develop and execute the overall growth marketing strategy, focusing on customer acquisition, activation, and retention to drive sustainable eCommerce growth.
• Identify, prioritize, and experiment with growth opportunities across all digital channels and touchpoints.
• Be responsible for identifying target customers and determining the best message to reach those customers.
• Determine how to most effectively leverage spend, internal and external resources, and technology to maximize awareness, conversion, engagement, and retention.

Performance Marketing:
• Design and execute profitable marketing campaigns that attract the right customers across online channels (SEO, SEM, display, social, podcast, email, affiliate, content, influencer, and video)
• Implement audience segmentation and targeting strategies to drive sales and improve conversion rates.

Data-Driven Insights:
• Set an analytical environment of data capture and interpretation.
• Leverage analytics tools to track and report on key metrics. This includes Acquisition (e.g., CAC, Conversion, Lead-to-Customer, Traffic), Engagement (e.g., Attachment rate, Engagement/Frequency, Feature Adoption), Retention (e.g., Churn), Revenue (e.g., MRR/ARR, LTV, ARPU, Upsell and Cross-Sell), Spend (e.g., ROI, Campaign-Specific, Organic vs. Paid, Brand Awareness), Customer (e.g., NPS, CSAT), and Key Ratios (e.g., CAC-to-LTV). Know how and when to optimize for each metric and how to create dashboards to reflect these metrics.
• Use customer data, purchasing behavior, and eCommerce trends to uncover growth opportunities.

Customer Lifecycle Optimization:
• Develop and implement strategies to enhance the user experience across the eCommerce funnel, including product discovery, cart abandonment, and post-purchase engagement.
• Optimize email marketing, SMS campaigns, and other retention channels to build brand loyalty.

Hands-On Team Leadership & Collaboration:
• Take on tasks directly, wear multiple hats, and be hands-on.
• Be a critical leader of the Revenue team.
• Collaborate with Digital, Sales and Pharmacy Operations teams to align marketing initiatives with overall business goals, including campaigns focused on specific products.

Innovation & Experimentation:
• Run and manage rapid experimentation across eCommerce channels to identify what drives growth, such as pricing strategies, promotions, and upselling/cross-selling opportunities.
• Stay up-to-date on industry trends, tools, and competitive benchmarks to ensure the eCommerce strategy remains innovative and effective.

About You:

• Prior experience setting up systems, creating processes, and implementing marketing platforms is critical.
• Proven experience in growth marketing, digital marketing, or performance marketing, ideally within eCommerce.
• Deep understanding of quantitative functions – acquisition, engagement, retention, lifecycle, and insights to drive ROI.
• Proficiency with modern marketing platforms such as: CRM (HubSpot)eCommerce platforms (e.g., Shopify, BigCommerce), Marketing Automation (e.g., ActiveCampaign, Klaviyo), Analytics/BI (e.g., Google Analytics, Metabase), Email Service Provider (e.g., Mailchimp, Drip), Social Media (e.g., Hootsuite, Buffer, Sprout Social), Conversion Rate Optimization (e.g., Optimizely, Unbounce), Content Marketing (e.g., SEMrush, Canva), Advertising & Retargeting (e.g., Google Ads, Facebook Ads Manager), Collaboration/Project (e.g., Monday), Experience with A/B testing strategies.
• Excellent communication and leadership skills.

Preferred Qualifications:

• Experience in pharmacy, healthcare, or other regulated eCommerce industries.