Manager Customer Account - Walmart eCAM/Strategy
NestléAbout the role
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
The Customer Account Manager, eCommerce drives sales performance, market share, and brand representation/discoverability for Walmart e-commerce channels. This role is accountable for knowing Walmart’s ecommerce strategy, operations, and customers deeply in order to create and execute effective strategies and educate the internal organization. This role owns the relationship with merchants on dot com and online grocery pick up channels and is responsible for the creation and execution of an annual joint business plan, data access/KPI-tracking, sharing and translating category insights into actionable plans, and addressing all retailer specific requests/requirements.
Location: Rogers, Arkansas
Responsibilities:
- Own & develop strong relationships with Walmart merchants and address all retailer specific requests/requirements
- Own, manage and executed paid search on Walmart.com in collaboration with agency partners, WMC and digital strategist including developing strategies and tactics to drive market share growth, e-penetration and positive ROI while effectively managing search budget management with accuracy for assigned brands.
- Own, manage, execute and maintain Walmart Content Quality Scores
- Educate relevant cross-functional members of Nestle USA (NUSA) organization on key aspects of Walmart’s ecommerce strategy, business and needs
- Understand Walmart’s ecommerce strategies/roadmaps, organization, operations, shoppers, capabilities and best practices
- Understand key retailer requirements for strategic partnerships, socialize with internal organization and develop plan to attain
- Identify relevant KPIs, secure necessary data to measure, track and report out to key stake holders accordingly
- Create and execute annual joint business plans (includes partnering with operations/supply chain/nance as necessary to enable key plan elements)
- Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities
- Drive category and NUSA sales growth, markets share & brand representation online
- Translate category roadmaps and CAPs into actionable plans for assigned retailers
- Develop and execute strategies and plans to meet assigned sales and market share goals
- Monitor and improve brand distribution, representation and discoverability at Walmart and Sam’s Club for assigned brands.
- Collaborate with brand teams, customer account managers, digital strategists and shopper marketing on key programs
- Develop strong understanding of various retailer programs’ ROI
- Allocate and manage assigned trade and retail media budget to include maintenance in internal reporting tool and reconciling financial records to ensure accuracy
- Provide accurate and timely sales forecasts and conduct regular busin
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