Senior/Lead Social Media Manager
Lightning AIAbout the role
Who we are
Lightning AI is the company reimagining the way AI is built. After creating and releasing PyTorch Lightning in 2019, Lightning AI was launched to reshape the development of artificial intelligence products for commercial and academic use.
Focusing on simplicity, sustainability, modularity, and extensibility, Lightning AI streamlines the lifecycle of machine learning development to expand widespread AI adoption. Its aim is to enable individual and enterprise users to build deployment-ready AI tools without having to hire experts or sink resources into in-house infrastructure.
Lightning AI is a company with offices in New York City, Palo Alto, and London backed by $58.6 million in funding from Coatue, Index Ventures, Bain Capital Ventures, and Firstminute.
What’s important to us
We are building a company of people that care deeply about the impact of AI on our society. We value:
- Integrity: AI is bound to change how we interact with computers, with each other, and the world—for the better. We are committed to building an inclusive company and developing ethical AI that improves humanity.
- Perseverance: Be bold, take the initiative, and make decisions with confidence. We empower our community, clients, and colleagues to tackle the impossible.
- Curiosity: We are genuinely interested in finding solutions to advance the state of AI research and foster its application in novel products. It's not about whether we can solve the problem, but how.
What we're looking for
As our very first social media manager, you will have the unique opportunity to build and scale our social media presence. We are looking for you to drive brand awareness, increase engagement, and grow our community by developing creative social media content and interacting with our followers. You will take a collaborative approach by working side-by-side with engineers, developer evangelists, AI educators, and designers to create tweets and posts across all of our social media platforms.
You'll report to Alex, our VP of Operations, and work closely with everyone on our DREaM (developer relations, education, and marketing) team. Joining Lightning AI means that you will be part of a team creating the groundbreaking technology that is transforming the machine learning ecosystem!
What you’ll do
- Define and execute our social media strategy and campaigns in alignment with product launches, releases, events, and company milestones.
- Utilize Sprout Social to plan and schedule daily posts with a 2-3 week horizon.
- Champion cross-functional collaboration by empowering and inspiring team members to create and share content for the products, features, and projects they are working on.
- Build a dashboard to analyze followers, mentions, impressions, and sentiment over time.
- Develop and present reports on key social media metrics with the company during townhall.
- Manage our social media influencer program, from identifying and selecting campaign-specific influencers to managing communications, tracking deliverables, and maximizing ROI.
How we evaluate your candidacy
Our interviews will not only give us insight into your skillset but give you insight into our company.
- Hiring Manager Interview - 45 minutes: The first interview will be a conversation with Alex, who will focus on your experience at the intersection of social media and technology. We want to dive into the details, learn more about your most successful campaigns, and understand your unique approach to building community.
- Social Media Exercise - 30 minutes: We will provide a link to an open-source repository and get your ideas for 3 tweets and 3 posts on a social media platform of your choice. There’s no need to make it polished - we’re looking for how you use creativity to tap into our technical audience. We recommend taking a look at our Twitter account to get familiar with our brand voice before you get started. The final part of this exercise is sharing 3 published social media posts that you are the proudest of.
- Virtual Onsite - 1-1.5 hours: You'll have the opportunity to speak with both our CEO and Chief Of Staff for 30-45 minutes each about your experience creating social media content, social promo
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