CRM Marketing Automation Specialist

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.  We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. 

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.  Come make a difference at Ochsner Health and discover your future today! 

This job assists in development, implementation and optimization of strategic targeted marketing campaigns using our system’s CRM (customer relationship management) tool. Builds audience lists and email campaigns and uses the CRM tool to identify new marketing opportunities.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion.

Education

Required - High School diploma or equivalent.

Preferred - Bachelor's degree in marketing, advertising, business administration, computer science or related field.

Work Experience

Required - 2 years of marketing or CRM experience.

Preferred - 2 years of marketing or CRM experience including 1 year of project leadership experience.

Knowledge Skills and Abilities (KSAs)

• Knowledge of CRM systems, marketing automation and email marketing.
• Preferred knowledge of SQL or other querying language.
• Ability to learn new systems, coding languages and data architecture.
• Effective verbal and written communication skills and ability to present information clearly and professionally.
• Strong interpersonal skills.

Job Duties

• Develops targeted marketing audience lists and email campaigns using SQL.
• Works with marketing and other internal teams to implement automated marketing email campaigns.
• Partners with the internal analytics team and marketing strategy team to analyze and report on marketing campaign performance.
• Monitors performance and works with the marketing team to make campaign optimizations and highlight key areas of success and opportunity.
• Identifies new opportunities within CRM system to enhance/optimize campaigns or audience segments.
• Performs other related duties as assigned.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns. The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sedentary Work - Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of for