Manager, Omnichannel Retail Marketing (Target)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Mattel is seeking a Marketing Manager based here at our worldwide headquarters in El Segundo, CA on our Target Omnichannel Retail Marketing Team.  This position will lead the strategy & development of the Target Omnichannel Retail Strategy and manage the day-to-day operations on behalf of the Boys (Vehicles & Action Figure) category.  This role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand & US Marketing, Shopper Insights, PR, National Media, Creative Services, etc.), Target (Buyers, Planners, Marketing/Merchandising, Media Group, etc.) and Licensors.

What Your Impact Will Be: 

Strategy/Planning

• In partnership with the Sales counterparts, strategize, socialize, and develop full-year strategic growth marketing/promotional plans for Boys brands (Vehicles & Action Figures) on the Target account by collaborating with Marketing and licensor/outside vendors.  These promotional plans are focused with a digital-first lens but executed across both channels.
• Champion activation of innovative Initiatives on Target which will drive business revenue, growth, and stimulate shopper engagement
• Fully manage promotional pitches in coordination with sales leads to the retail buying team; setting strategy and providing cohesive story for category activation
• Influence the multifunctional sales planning process partnering with Sales Management, Ecommerce teams, Insights, Marketing and Finance. This includes the development of account strategies, demand generating marketing programs, business planning calendars, leading marketing meetings and profitability analysis.
• Manage customized/exclusive product requests for the account to drive incremental volume via meaningful differentiation.  Lead costing analysis for customized product and promotions.
• Leads Retail Marketing portion of customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations. Develops omni-channel marketing activities and plans including managing retail media strategy, assists in asset/content coordination to positively impact online/in-store sales, profitability and customer experience across the account.
• Drive in-store and online merchandising initiatives based on insights and collaborations with Sales, Marketing and Target Merchandising

Analytics

• Seeks out new or leverages all possible existing data to perform deep-dive analysis and identify account business opportunities and track omni-channel marketing levers ROI/KPIs
• Completes full analysis of promotional programs throughout their life cycle including development, justification and expected return based on sales/POS and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders and influences for future programming
• Manage promotional database for the category and tracking of yearly promotions through online platform. Ensure accuracy of data in partnership with team analyst
• Develop and maintain a 12-month promotional calendar of Target activations

Relationship Management

• Manages the relationship with the licensor, present omni-programs and retailer specific initiative in order to maximize the partnership at retail
• Work with sales counterpart in preparation of planning meetings with the customer; formulate presentation and strategy
• Maintains excellent relationships with key account stakeholders (Marketing, Digital/Media team, etc.), to influence and maximize promotional opportunities.
• Liaison with internal content team to support internal Target Scorecard/Dashboard metrics/processes.

Qualifications

What We’re Looking For:

• Bachelor's Degree required in Business, Marketing or related field. (MBA preferred)
• Minimum of 8 years’ experience (6 with MBA) in marketing, sales, eCommerce, business planning, category management, or related field.
• Advanced business acumen with pulse on current state